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Our call will begin in just a moment Please dial in to GoToMeeting ...

Our call will begin in just a moment Please dial in to GoToMeeting . HubSpot Partner Success Workshops. Thursdays, Bi-Monthly @ 2pm EST. Your Host: Nick “ Sal”vatoriello Senior Inbound Marketing Consultant http://nicksalinbound.com/nick-sal. Our Agenda. 1.

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Our call will begin in just a moment Please dial in to GoToMeeting ...

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  1. Our call will begin in just a moment Please dial in to GoToMeeting...

  2. HubSpotPartner Success Workshops Thursdays, Bi-Monthly @ 2pm EST Your Host: Nick “Sal”vatoriello Senior Inbound Marketing Consultant http://nicksalinbound.com/nick-sal

  3. Our Agenda 1 Recognition 2 Guest Speaker 3 Skillz Training 4 VAR Announcements/Calendar 5 Attitude/Final Thought

  4. Partner Success Workshop Archive Page http://bit.ly/VARPSW

  5. PC MESSAGE ME USING THE QUESTION PANEL: -1.) Who you are, where you’re calling from -2.) Name of business -3.) What you’re excited about CHATWITH US! MAC

  6. 1 Recognition…

  7. Recognizing [Movers + Shakers!]

  8. 1 PR Success: What VARs are Making Headlines? 2 HubSpot Usage, Results Success: Who were our Partner All-Stars this past week? 3 On-boarding training success: What VARs recently were certified? 4 Sales Tiers Success: Who are our newest leaders on the rise?

  9. 1 IMR Corp (Silver VAR) is currently on the front page of Social Media Today! "Inbound Marketing the Dale Carnegie Way"

  10. Question: Why aren’t there more partners making headlines? ….Do you have an inbound-oriented event coming up you’d like to promote?

  11. 2 Who has begun publishing on HubSpot? 1st Offer 1st Email 1st Blog

  12. Recognizing: CONTENT CREATION SUCCESS Who on the call published a lead-gen offer for the first time? 1 Who on the call published a marketing email in HUBSPOT for the first time? Current Section Title Highlight the current section if using agenda slides as section breaks 2 Who published a Hubspot Blog Post for the first time? 3 12

  13. 2 VAR All-Star Board: Leaders in… Activation + Usage + Results

  14. Your Partner All-Star Product Usage Leader Board: 10-19-2012

  15. Question: If you haven’t begun, when will you start? What can we help you with?

  16. 3 Which VARs just got HubSpot Certified since last meeting?

  17. 1 Wealth Management Marketing Group, (IMC = Tim Dearlove) 2 Canopy Media (IMC = Al Biedrzycki) 3 New Breed Marketing (IMC = Al Biedrzycki) 4 Movable Content (IMC = Adrianne Mayshar)

  18. VAR Training Overview • Driving ROI Session • VAR Orientation Session • Campaign Progress Assessment • Growing Your Business with HubSpot • How to Run a 6 and 12 Month Check In • Goal Setting & Planning • Campaign Performance • Contacts and Prospects Training • Winning with a Consultative Sales Process • Ongoing Product Training • Landing Pages Session Goal: Review Advanced Campaign Performance • Campaign Building: Promote Goal: Account Management & Retention • Making Happy and Successful Clients with HubSpot • CTAs and Thank You Pages Session • Analytics & Sources Session • Email Training Session • Onboarding Strategy Goal: Campaign Development & Execution • How to Renew & Retain your HubSpot Clients • Campaign Building: Lead Generation Goal: Integration & Lead Generation Goal: Selling & Onboarding

  19. Question: Have you completed the VAR Campaign Courses? If not now, when? If not you, who?

  20. 4 Sales Tiers Success MOVIE

  21. 2 Leadership Speaker… MOVIE

  22. VAR On-Boarding Success Training: GUEST STAR…

  23. FIRST: Watch this…

  24. HubspotPartner Success Call

  25. The Whole Brain Group Delivers premium design & inbound marketing services to growing companies, using strong in-house technical expertise and a results-driven process.

  26. Our Difference • Technology is in our company DNA • We love to collaborate • We are perfectionists at heart • Process makes us happy • Results make us even happier

  27. Our Team Right Brain (Creative) + Left Brain (Geeky) = Whole Brain Goodness!

  28. Case Study: Return on Infographics

  29. Background • Joined Hubspot VAR program in May 2012 • 2012 Goal: 10 long-term retainer customers • Imported 300 contacts from Salesforce & Mailchimp lists • Set up initial offer funnels with Hubspot eBooks • By end of June - 41 new leads

  30. The Challenge • Create our first original content offer • Needed a quick project to see what kind of improvement we could get • The short-term goal: increase # of leads to 100/month

  31. The Approach: Phase 1 Results 3 Comments 36 Inbound Links 67 Leads 145 Pins on Pinterest 200+ social shares • Repurposed existing content from our workshops • Gave it a facelift & an infographic-y feel • Posted infographic on blog • Circulated via social media http://www.thewholebraingroup.com/social-media-checklist-businesses-infographic/

  32. The Approach: Phase 2 • Expanded content to include YouTube, Google+, Pinterest • Created landing page for downloading printable PDF • Set up workflow for lead nurturing • Posted on blog with embed code • Encouraged social sharing • Circulated via social media • Email campaign to Hubspot contacts • Added CTA/QR Code on blog, emails, presentations • Submitted to Infographic Journal, Visual.ly, Pinterest, etc. Results 31 Comments 209 Inbound Links 1800+ Leads (and still counting) 7900 Page Views on blog post 3800 Page Views on Landing Page 52.7% Conversion Rate 1000+ Pins on Pinterest 400+ Social Shares (+ SE Journal) Translated into German & French http://www.thewholebraingroup.com/sensible-social-media-checklist-v20-infographic/

  33. Return on Infographics Within first 30 days... Increased traffic to our website by over 400%Increased leads by almost 4500%Increased the number of new visitors to our site to almost 78% Results: Phase 1 3 Comments 36 Inbound Links 67 Leads 145 Pins on Pinterest 200+ social shares Results: Phase 2 31 Comments 209 Inbound Links 1800+ Leads (and still counting) 7900 Page Views on blog post 3800 Page Views on Landing Page 52.7% Conversion Rate 1000+ Pins on Pinterest 400+ Social Shares (+ SE Journal) http://www.thewholebraingroup.com/return-on-infographics/

  34. Lessons Learned Key Takeaways Take risks Be proactive Learn from the numbers Treat yourself like a client Plan. Implement. Evolve. • Evergreen content continues to circulate and expand our reach • Giving away useful content really does establish expertise!! • Focus content on our ideal customer & plan offer funnels carefully • Make sure the site infrastructure is in place to capture & convert • Review data and understand what is working & not working • Adjust tactics - don’t be afraid to evolve & improve

  35. Next Steps • Create more original content aimed at business owners and decision makers • Refining our sales process & lead followup • Continuing to nurture and convert ToFu leads to MoFu & BoFu • Apply lessons learned to client projects

  36. Download our Social Media Checklist The Sensible Social Media Checklist for Businesses Follow our simple suggestions to create a consistent social media presence on multiple channels. • Blogging • Facebook • Twitter • LinkedIn http://www.thewholebraingroup.com/sensible-social-media-checklist-v20-infographic/

  37. Talk to me Marisa Smith, Owner & Founder msmith@thewholebraingroup.com @thewholebraingroup @wholebrainprez

  38. QUESTIONS?

  39. Let’s Brainstorm What’s 1 key take away? What’s 1 next step?

  40. Promotion [Calendar + Resources!]

  41. Upcoming Training Opportunities: PRODUCT: Landing Pages Live Training Session: Fridays from 9-11am Chris LoDolche, Inbound Marketing Professor : Register Here VAR BIZ: How to Renew & Retain HubSpot Clients: Fridays from 1pm-2pm EST Register Here PRODUCT: Blogging on HubSpot Live Training Session: Fridays from 2-3pm ESTSarah Bedrick, Inbound Marketing Professor: Register Here PRODUCT: Contacts & Prospects Tools Live Training: Tuesdays from 1-2pm EST Alan Perlman, Inbound Marketing Professor Register Here VAR BIZ: Making Happy, Successful Clients with HubSpot: Wednesdays from 1-2pm EST Adrianne Mayshar, VAR Consulting Team: Register Here VAR BIZ: Partner Success Workshops, Episode 4: Thursday, 11/1 from 2-3pm EST Guest Starring …. bit.ly/VARPSW Chip & Dan Heath Chip & Dan Heath

  42. More Free Consulting Help Available… Academy.hubspot.com/register

  43. BOOK OF THE MONTH: SWITCH 1 Chip & Dan Heath 2 What looks like a people problem, is often a situation problem 3 What looks like laziness may actually be exhaustion 4 What looks like resistance, may actually be a lack of clarity 5 Tools you need to motivate change in your organization & clients

  44. Mission: 30 minutes a day, every day, then publish a recommendation 1 Consider recommending vs. reviewing 2 Share the learning. What juicy nuggets? Keep it short: (250-500 words, 2-3 links, 1 descriptive image) 3 4 Check the facts (author history, where to buy, stats ect.) 5 Draft a bit of the post each day after reading.

  45. Final Thought….

  46. PSW Speakers –Where Are they Now? IMR Corp: “Schools Sales Webinar”

  47. IMR Corp –Sales that Scales! Inbound Marketing for Schools Webinar Share the love & support: @imrcorp

  48. THANK YOU THANK YOU THANK YOU

  49. Partner Success Workshop Archive Page http://bit.ly/VARPSW

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