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Sound the Alarm : Preparing Digital Crisis Communications Strategy

Sound the Alarm : Preparing Digital Crisis Communications Strategy. Colleen Brennan-Barry (@ ColB ) Monroe Community College Rochester, NY. These are the times that try men's souls. -Thomas Paine. Image via channelweb.co.uk. February 2 , 2011. #snowpocalypse #snowmageddon

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Sound the Alarm : Preparing Digital Crisis Communications Strategy

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  1. Sound the Alarm: Preparing Digital Crisis Communications Strategy Colleen Brennan-Barry (@ColB) Monroe Community College Rochester, NY

  2. These are the times that try men's souls. -Thomas Paine

  3. Image via channelweb.co.uk

  4. February 2, 2011 • #snowpocalypse #snowmageddon • The 2011 Groundhog Day Blizzard • Antioch, IL: 27.0”

  5. Rochester, NY: 3.8”Annual average = 95.1” WHY WASNT SCHOOL CANCELED TODAY!?! I almost died driving here! School should be closed tomorrow because of snowstorm and bad weather conditions!! Will it be closed???? Why don't you EVER close??

  6. February 3, 2011

  7. Image via wallconvert.com

  8. Image via infomobile.com

  9. Image via dreamstime.com

  10. Image via istockphoto.com

  11. Crisis communications must have a regimented plan,yetbe agile enough to handle the unanticipated.

  12. Image via 123rf.com

  13. Image via powerbookmedic.com

  14. So where do we go from here?

  15. Step One: Do your homework

  16. Image via blog.meegenius.com

  17. Ask. Image via istockphoto.com

  18. What is a “crisis”? Image via streetwise.com

  19. Crises refine life. In them you discover what you are. -Allan K. Chalmers

  20. Step Two: Assess your strengths… & weaknesses

  21. Strength Image via sodahead.com

  22. Weakness Image via istockphoto.com

  23. Step Three: Build your basics

  24. Assess your needs Image via amysheehan.net

  25. Set goals • Survive • Focus • Flex • Protect

  26. Select channels

  27. Email • SMS • Website • Social Media Top four channels used as primary crisis information sources: -- 2009 Steering Committee of the EDUCAUSE Net@EDU Converged Communications Working Group (CCWG) survey of 125 colleges/universities

  28. Image via http://kevin.lexblog.com/ • Via social media: • Monitor conversation & gauge pubic opinion. • Manage & address accuracy of information. • Track developments for evaluation & prioritization. • Respond in real time as events evolve.

  29. Set processes & workflows

  30. Plan the right voice for the right channels

  31. Remember: be human Image via changingthewayyouwork.files.wordpress.com/

  32. Stay on message Image via dafilmschool.files.wordpress.com

  33. Establish communications guidelines • Be ready. • Be responsive. • Be real.

  34. Image via uxteam.com/

  35. Step Four: Fill your toolbox

  36. Strategy is your #1 tool Image via istockphoto.com

  37. The hardware • The “red binder” • Web-enabled alert system • Redundant systems with geographic diversity • Alternate “lite” homepage • Well-worn social media accounts • Messages & templates

  38. The soft-ware • Crisis team • Extended team • ALL employees • Student champions

  39. “I love it when a plan comes together.” - Col. Hannibal Smith Image via nbc.com

  40. The personalware • Smartphone or device • Pre-stocked links • Mi-Fi • Saved scripts

  41. Step Five: Educate. Update.

  42. It ain’t over til it’s over. - Lenny Kravitz

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