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Kathryn Brown Strategic Development - Commercial Radio Australia

NBTC/ITU Workshop on Digital Radio Technologies 1-3 March 2013 The Emerald Hotel & MCOT, Bangkok, Thailand. Kathryn Brown Strategic Development - Commercial Radio Australia Jakarta DAB+ Workshop and Technology Demonstration September 2012. Bringing it all together.

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Kathryn Brown Strategic Development - Commercial Radio Australia

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  1. NBTC/ITU Workshop on Digital Radio Technologies 1-3 March 2013 The Emerald Hotel & MCOT, Bangkok, Thailand Kathryn BrownStrategic Development - Commercial Radio Australia Jakarta DAB+ Workshop and Technology Demonstration September 2012 Bringing it all together Kath Brown, Strategic Development, CRA

  2. Radio Listening Healthy & PopularRadio Listening in the Region SLIDE 4

  3. Time Spent Listening to Radio Growth

  4. Where is Thai radio heading?? And how can all the stakeholders work together to make it happen?

  5. Broadcast radio sector Key players

  6. Important elements of the cycle All these groups must be informed

  7. Broadcaster stakeholders

  8. Receiver manufacturer All parts of the chain

  9. Communicate with all retailers

  10. Where People Listen to Radio In car listening continues to grow

  11. Vehicle manufacturer & aftermarket supplier All parts of the chain

  12. Share of young people remains steady over the last 5 years Source: Nielsen Radio Ratings, Average of Five Capital Cities, Survey #1-6, 2012 Monday-Sunday 12.00am to 12.00am

  13. Commercial Radio Listening - People 14 to 24 Source: Nielsen Clear Decisions Survey 6. People 14-24, Commercial Radio Listeners

  14. Features of DAB+

  15. DAB+ Content choice appeals to young people

  16. DAB+ into Mobile Phones Drive click through 2

  17. Regulators Keep regulators updated on all areas

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