Persuasive Speaking

Persuasive Speaking Dr. Joan Aitken Persuasive Speaking

Persuasion • The process of creating, reinforcing, or changing people's beliefs or actions. Persuasive Speaking

Ethics and Persuasion • Make sure your goals are ethically sound • Use ethical methods to communicate your ideas Persuasive Speaking

ESTABLISH YOUR CREDIBILITY • 1. Competence: How an audience regards a speaker’s intelligence, expertise, and knowledge of the subject. • 2. Character: How an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience. Persuasive Speaking

USE SOLID EVIDENCE • Use specific evidence • Use novel evidence • Use evidence from credible sources • Make clear the point of your evidence Persuasive Speaking

DebateAgree or Disagree? • Emotional appeals are more powerful in influencing people than logical appeals. versus • Logical appeals are more powerful in influencing people than emotional appeals. Persuasive Speaking

5 minute talk • Discuss a persuasive speech you have heard or given. • How effective was the speech and why? Persuasive Speaking

What do you think of these speeches? • PersuasiveSpeech on Being a Hero • Stem Cell Research - Persuasive Speech - Daniel Sauble • Persuasive Speech • PersuasiveSpeech Donate Blood • PersuasiveSpeech - Spyware Law Persuasive Speaking

Target Audience: • The portion of the whole audience that the speaker most wants to persuade. • What is your target audience? Persuasive Speaking

How would you research information for the following speech? • To persuade my audience that there should be stricter safety standard on amusement-park rides. • To persuade my audience that school districts should not allow soft-drink companies to stock their products in school vending machines. • To persuade my audience to donate time to become literacy tutors. • To persuade my audience to vote in the next presidential election. Persuasive Speaking

Are these speeches persuasive to you? • Al Pacino's Inspirational Speech • Colin Powell's UN Speech • Gore speech about Global Warming Persuasive Speaking

5 minute write—Be sure to give your name for attendance. • Brainstorm in a small group or pairs, then write down three possible persuasive purposes for your upcoming persuasive speech. Persuasive Speaking

Emotional Appeals • Appeals that are intended to make listeners feel sad, angry, guilty, afraid, happy, proud, sympathetic, reverent, or the like. Persuasive Speaking

Tips for Generating Emotional Appeal • Use emotional language • Develop vivid examples • Speak with sincerity and conviction • Using emotional appeals ethically • Make sure the emotional appeal is appropriate to the speech topic • Do not substitute emotional appeal for evidence and reasoning Persuasive Speaking

How can you persuade someone? • Consider these compliance gaining strategies, 64 COMPLIANCE GAINING STRATEGIES • Divide into pairs or groups and each group will examine a page or two. • Each group will summarize the strategies they consider most valuable. • Which strategies may be useful in public speaking? Persuasive Speaking

What do you think of a speaker who uses a service like this one? • http://speeches.com/speeches/575/menu/demonstration/speech575.aspx or find a comparable site. Persuasive Speaking

Examine some potential speech topics. What do you think? • http://www.goodspeechtopics.com/persuasive-speech-topics.html or find a comparable site. Persuasive Speaking

Persuasive Impromptu Speech. Select one and present now. • Persuade us to take class—or enroll in a course with a specific teacher—you liked. • Persuade us to try your favorite restaurant, favorite type of food, or favorite recipe. • Persuade us to attend an upcoming campus or local event. Persuasive Speaking

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Persuasive Speaking