Informative and Persuasive Speaking

1. Informative and Persuasive Speaking • Chapter Summary • Informative Presentations • Persuasive Presentations

2. Informative Presentations Types of Informative Presentations • Briefings • Explanations • Training

3. Informative Presentations Organizing Informative Messages • Start With Overall Picture • Emphasize Important Points • Number Items • Use Signposts • Use Interjections • Use Repetition and Redundancy • Add Internal Summaries and Previews • Use Multiple Channels

4. Informative Presentations Strategies for Effective Informative Speaking • Cover Only Necessary Information • Avoid Jargon • Link the Topic to the Audience • Link the Familiar to the Unfamiliar • Involve the Audience

5. Persuasive Presentations Ethical Persuasion Defined “Persuasion is the act of motivating an audience, through communication, to voluntarily change a particular belief, attitude, or behavior.”

6. Persuasive Presentations Types of Persuasive Presentations • Sales Presentations • Proposals • Motivational Speeches • Goodwill Speeches

7. Persuasive Presentations Organizing Persuasive Messages • Problem-Solution • Comparative Advantages • Criteria Satisfaction Continued...

8. Persuasive Presentations Organizing Persuasive Messages • Motivated Sequence • Attention: Capture the Attention of the Audience • Need: Explain the Problem Clearly and Completely • Satisfaction: Present Your Solution to the Problem • Visualization: Clearly Describe What Will Happen If Your Proposal is Adopted • Action: Call for a Response By Your Audience.

9. Persuasive Presentations Strategies for Effective Persuasion • Appeal to the Needs of Your Audience • Have a Realistic Goal • Focus Appeals on the Critical Audience Segment • Defer the Thesis with a Hostile Audience • Present Ample Evidence to Support Claims Continued...

10. Persuasive Presentations Strategies for Effective Persuasion • Consider Citing Opposing Ideas • When the Audience Disagrees with Your Position • When the Audience Knows Both Sides of the Issue • When the Audience Will Soon Hear Your Viewpoint Criticized or Another One Promoted • Adapt to the Cultural Style of Your Audience

11. Persuasive Presentations Maximizing Speaker Credibility • Demonstrate Your Competence • Earn the Trust of Your Audience • Emphasize Your Similarity to the Audience • Increase Your Appeal to the Audience • Demonstrate Your Sincerity