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IRWIN Metal Cutting Re-Launch

IRWIN Metal Cutting Re-Launch. Including 3 New Sizes!. N.A. Steel Cutting Market. Non-Load Bearing Steel - $400M Market Solid growth rate – 10% CAGR Internal curtain walls, partition walls, etc... Load Bearing Steel - $200M Market Exterior support walls, floor joists, etc…

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IRWIN Metal Cutting Re-Launch

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  1. IRWIN Metal Cutting Re-Launch Including 3 New Sizes!

  2. N.A. Steel Cutting Market • Non-Load Bearing Steel - $400M Market • Solid growth rate – 10% CAGR • Internal curtain walls, partition walls, etc... • Load Bearing Steel - $200M Market • Exterior support walls, floor joists, etc… • 100% recyclable… • Positioned asGREEN • National Specification • No Regional Code Variance • Inorganic • will not rot, warp, split, crack or creep • Dimensionally stable • minimal expansion / contraction Growing in both Residential & Commercial Construction

  3. Top CSB Metal Cutting - CTQs Speed Faster than Abrasive wheels Life Lasts Longer than Abrasive wheels Cut Quality Smoother & Accurate cuts Temperature Cooler Cut Feel Quieter & Less Vibration

  4. Metal Cutting End User Field Research 2009 End User Field Research - Irwin Excellent End User Field Research Feedback!

  5. Irwin Metal Cutting Saw Blade • Metal Cutting Grade Carbide Teeth • reduces wear, withstands impact & delivers longer life • Laser Cut Blade • provides for stronger tooth bond • Laser Cut Anti-Vibration Vents • stabilizes blade and keeps it cool for smooth & accurate cuts • Anti Kick Back Shoulder • reduces dust & sparks for safer cuts

  6. Metal Cutting Saw Blade – Usage Guide

  7. Metal Cutting Program - Canada NOVEMBER RE-LAUNCH Line Expansion – 3 New Sizes November 2010

  8. Updated Sales Materials Updated Sell Sheet Updated Price List Updated Sales Presentation Updated Blue Walls Updated Product Photography

  9. Setup Information - Canada New Lower Price on the 6-3/4” 40T blade: decreased from $58.04 to $48.50

  10. Why Irwin Metal Cutting Blades? • Lower Invoice Price than Competitors = More Profits • Laser Cut High Quality Design = Highest Performance • Better Performance than Abrasive Wheels = Cleaner Cutting and Improved Speed • 83% of Users prefer Irwin Metal Cutting Blades compared to their Current Solution! • Superior Product Communication = Improved Trade Up vs. Abrasive Wheels & Competitors • Productivity on Jobsites = Lower Overall Cost per Cut 3 New Sizes! – 5-3/8”, 7”, 9”

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