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Amy Jo Kim

Game Mechanics - by Amy Jo Kim, shufflebrain - what we can learn from facebook, myspace, flickr, WoW. Amy Jo Kim. studied experimental psychology; Ph.D. in Behavioral Neuroscience teaches game design at USC session at ETech: “Putting the Fun in Functional”

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Amy Jo Kim

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  1. Game Mechanics- by Amy Jo Kim, shufflebrain -what we can learn from facebook, myspace, flickr, WoW

  2. Amy Jo Kim • studied experimental psychology; Ph.D. in Behavioral Neuroscience • teaches game design at USC • session at ETech: “Putting the Fun in Functional” • concepts can be extended to other non-game systems and applications. Christine Stumpf; 19.08.2007

  3. game mechanics • collectiing things • earning points • providing feedback • exchanges • cusomization Christine Stumpf; 19.08.2007

  4. Key Points • speak to very primal response patterns inside the human psyche • fun and engaging • you’ll likely improve the user experience • using the system more regularly • and for longer times Christine Stumpf; 19.08.2007

  5. Collecting • Completing a set Christine Stumpf; 19.08.2007

  6. Earning points • By the sytsem; By other users • Scoring points; Social points • Redeemable: don’t waste users time • Frequent flyer miles • Competition: Leaderboards, levels • karate belts Christine Stumpf; 19.08.2007

  7. Feedback • More fun (Ajax) • notifications on messages • Comments • Blogs • myspace Christine Stumpf; 19.08.2007

  8. Exchange structured social interaction • Explicit exchanges • Add a Friend (requires a response,agreement) • taking turns e.g. in chess game • trading in ebay • implicit exchanges • Commenting; no requirement for a user to comment back, providing feedback (ebay) • Gifting; users feel a very strong desire to return the favor Christine Stumpf; 19.08.2007

  9. Customization • My google homepage, news • Myspace (huge custom) • Amazon (automatic custom.) Christine Stumpf; 19.08.2007

  10. Customization • Individualisierung und Selbstdarstellung • Zugehörigkeit zu ihren Peer Groups • Bedürfnis nach Gesellschaft Christine Stumpf; 19.08.2007

  11. References Session Amy Jo Kim, slides: http://www.shufflebrain.com/etech06.htm Summary by Bruce Stewart http://www.oreillynet.com/conferences/blog/2006/03/how_game_mechanics_can_make_yo.html stumpf@weblin.com

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