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Brand Plan

Brand Plan. Core Brand Values. Creativity Deep within our philosophy, creativity is at our core. We reflect it. We encourage it. We embody it. Core Brand Values. Comfort

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Brand Plan

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  1. Brand Plan

  2. Core Brand Values Creativity Deep within our philosophy, creativity is at our core. We reflect it. We encourage it. We embody it.

  3. Core Brand Values Comfort Sit back, relax, and enjoy the atmosphere. We work hard to make sure everyone is comfortable, including our own.

  4. Core Brand Values People Service with a genuine smile. Others say it, we mean it – people are #1. If creativity is our core, then people are our heart and soul.

  5. Core Brand Values Positive Outlook Pep, energy, focus, all of these things can be used to describe coffee. They are also synonymous with Mystic Gourmet Coffee and its people. If we don’t rub off on someone and change a bad day into a good one, we’re not doing our job.

  6. Core Brand Message “Be relaxed, be focused, be in- touch, and best of all, be yourself” This can be shortened to simply “Be yourself,” but there is intentionally more to it. Mystic Gourmet Coffee has a certain power, it has the ability to unlock the true self hidden deep inside us all.

  7. Personality The philosophical bohemian Thought and thoughtfulness describes me, for my mind wanders, but it cares for all. A guru, a magician, but mostly an artist, I seek the beauty in all things and in all people. Let me help, and I will show you how to truly be yourself.

  8. Logo & Usage Standard Design

  9. Logo & Usage 2-Color Designs

  10. Logo & Usage Standards

  11. Logo & Usage Logo Application

  12. Marketing Direct Mail Advertisement Pictured here is a post carddesign. These would bemailed out to advertisethe grand opening of alocal MGC.

  13. Marketing Direct Mail Advertisement There are three differentconcepts for potential postcards to be used for thispurpose.

  14. The Coffee Philosophy Conclusion “The Coffee Philosophy” is the MGC tagline. It inspires the idea that at MGC, coffee is more than just the sum of its parts. It is the people who make it. It is the people who drink it. It is the focus they get. It is what they create. It is unbounded, just like everyone that make it possible to simply be.

  15. Thank you!

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