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Jordan Brand Marketing Plan

Jordan Brand Marketing Plan. Diamon Williams Azhanie Durham. The Brand. Shoe And Appearel Company Both Casual & Athletic Products Divison Of Nike Created In 1985 Originally Inspired & Designed For Micheal Jordan No Longer Just A Basketball Focus. The Appeal.

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Jordan Brand Marketing Plan

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  1. Jordan Brand Marketing Plan Diamon Williams Azhanie Durham

  2. The Brand • Shoe And Appearel Company • Both Casual & Athletic Products • Divison Of Nike Created In 1985 • Originally Inspired & Designed For Micheal Jordan • No Longer Just A Basketball Focus

  3. The Appeal • Appealing Due To Sponsorship & Endorsements • History • Design

  4. Challenges • Newer Products, Not As Popular As Their Older Products • Company Relies Heavily on Rereleases (Retros) of Originals Models (Ogs) • Not Embracing Social Media To Its Full Potential • The Brand Does Not Do A Good Job Of Having A ‘Conversation’ With The Customers.

  5. Strategy • Better Their Brand Recognition • Improve Market Presence • Embrace Social Media • Utilize To The Fullest • Customer Interaction • Conversation

  6. Target Market • Broad Product Lines • Men’s, Women’s, & Children’s • Basketball, Baseball, Football, Track&Field, & NASCAR • Main Target Market Is Males Ages 15-25 • Usually Involved In High School Sports & Possibly College As Well

  7. Social Media • More Consistency Across Accounts • Facebook, Twitter, Youtube, Blog • Consistently Update • Release Dates, Special Events, New Products, Etc…… • Conversation With Customers • Mobile? • App, QRCodeCampaign • Promotions? • Implement Giveaways/Contest Campaign

  8. Advertising • Utilizing Both Google & Facebook Ads • Sample Ad: • Air Jordan Nike basketball Take The Court In The Best Designed For the Elite By The Elite. • www.nike.com/jumpman23

  9. Measuring Success • Google Analytics • Success Comes From Increase In Page Visits, Likes, And Follows. • Growth In These Areas Can Ultimately Drive Profits

  10. The Budget

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