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How to organise internationalisation ? Managing communication

13 May 2014, Wessel Meijer, Radboud University Nijmegen, The Netherlands. How to organise internationalisation ? Managing communication. Learning outcomes. At the end of this session you will be able to: Describe the importance of communication for an International Office.

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How to organise internationalisation ? Managing communication

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  1. 13 May 2014, Wessel Meijer, Radboud University Nijmegen, The Netherlands How to organiseinternationalisation?Managing communication

  2. Learning outcomes At the end of this session you will be able to: • Describe the importance of communication for an International Office. • Describe the communication target groups of the international office • Use the “communication matrix” tool • Develop a communication plan

  3. What is communication? Communication is the process of sending and receiving messages or transferring information from one part (sender) to another (receiver).

  4. What is communication? Communication is a two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees. www.businessdictionary.com

  5. Why is communication important foran International Office? Most of ourobjectives are dependent on the behavioural changes of others Co-operation is our core business An IO has manystakeholders and different messages

  6. SMCR Model Berlo (Shannon & Weaver)

  7. Simplified model for International Office

  8. Target groups Potential international degree students Potential international exchange students Current international degree students Current international exchange students Current local students International Alumni Partner universities abroad Rector, Central Board,University top management Academia inside university Support staff inside university (Academic Affairs Dept., Personnel Dept., Finance Dept., …) Your own staff

  9. Communication Matrix

  10. Communication matrix Assignment: Fill out the communication matrix for one target group and discuss it.

  11. Communication plan Check list content description of the context in which you operate definition of communication objectives main messages you would like to get across description of target groups a selection of communication tools decide on responsibilities communication matrix a timeline when to do what a budget for your communication activities a description of how your communication plan interacts with other (corporate) communication plans and activities. an indication of how the communication plan will be evaluated

  12. For more information about the EAIEand activities, visit www.eaie.org

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