Product Life Cycle of New Traditionalist Country Music Beginning in 1980s

1. Emily Schreck Product Life Cycle of New Traditionalist Country Music Beginning in 1980s

2. New Country The product is promoted to create awareness. (Originally intended to describe country's return to its roots.) For example more innovative products are introduced or consumer tastes have changed. People lost taste around 2000 but came back after a few years. Competitors are attracted into the market with very similar offerings. Like the combination of traditional country and rock At this point the market reaches saturation. Garth Brooks retires negatively affects genre.

3. New Traditionalism looked to the elders of country music for inspiration and led to the more New Country. http://countrymusichalloffame.org/styles-of-country-music New Traditionalist Country “Love of country music says to the world that you are authentic, that you don’t like learned people, and that your attitude imbues you with a special kind of virtue.” http://dailycaller.com/2011/06/22/the-decline-of-country-music/#ixzz2gfx29d6z

4. “Ricky Skaggs, a picking prodigy who took his inspiration from Bill Monroe and Ralph Stanley went against the tenor of the time and helped bring country back home to its roots.” Marketing http://countrymusichalloffame.org/styles-of-country-music

5. Garth Brooks Shania Twain mid-1980s. Other new Artists

6. “Country music's big renaissance blossomed in the '80s when Garth Brooks, Travis Tritt, Randy Travis and Clint Black became household names.” http://www.billboard.com/articles/list/473831/top-25-country-artists-1985-2011 Growth

7. Garth Brooks Integration of rock elements brought success unlike other country artists at this time. Brooks' live concerts have been extremely successful. An August 7, 1997, concert in New York City drew around 1 million people. He played baseball as well which could have contributed to popularity. http://www.biography.com/people/garth-brooks-9542125 Maturity

8. The Dance Looking back on the memory of the dance we shared 'neath the stars above; For a moment all the world was right. How could I have known that you'd ever say goodbye? And now, I'm glad I didn't know the way it all would end, the way it all would go. Our lives are better left to chance; I could have missed the pain, but I'd have had to miss the dance. Holding you I held everything. For a moment wasn't I the king If I'd only known how the king would fall, Hey, who's to say - you know I might have changed it all. And now, I'm glad I didn't know the way it all would end, the way it all would go. Our lives are better left to chance; I could have missed the pain, but I'd have had to miss the dance. Yes my life is better left to chance I could have missed the pain but I'd have had to miss the dance Maturity “In 1990, it was titled both Song of the Year and Video of the Year by the Academy of Country Music.” http://en.wikipedia.org/wiki/The_Dance_(song)

9. 2001 until 2009 Garth stopped preforming and country lost popularity and money. His retirement affected the whole genre negatively. Decline http://en.wikipedia.org/wiki/Garth_Brooks

10. Others believe we are in a current decline over the last 10 years. “If you like to drink beers, tell your boss to shove it, and think Brooks Brothers is a honky-tonk, then you love country music.” http://dailycaller.com/2011/06/22/the-decline-of-country-music/#ixzz2gfy1WBfU Decline

11. Check Yes or No #1 - 'Strait Out of the Box' (1995) Marketed on the radio Marketed to white women 25 - 54 age Favorite song

12. Product- 'I Ain't No Quitter‘ By Shania Twain from the album Greatest Hits Place- Marketed on the television on country music awards program Promotion- Targeted to white men and women between ages 25 - 54 Price- $6.50 Second favorite song