1 / 24

“SHAPING THE GAME YOU PLAY”

“SHAPING THE GAME YOU PLAY”. TODAY /. ONLINE STORE FRONT GRABASEAT SOCIAL MEDIA WHAT THE FUTURE HOLDS. INTRODUCTION. THINKING DIFFERENTLY /. When Rob Fyfe took office as CEO in 2005 he laid down a challenge to the entire business: “Innovate, challenge boundaries and be nimble.”

morgan
Download Presentation

“SHAPING THE GAME YOU PLAY”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “SHAPING THE GAME YOU PLAY”

  2. TODAY / • ONLINE STORE FRONT • GRABASEAT • SOCIAL MEDIA • WHAT THE FUTURE HOLDS

  3. INTRODUCTION

  4. THINKING DIFFERENTLY / When Rob Fyfe took office as CEO in 2005 he laid down a challenge to the entire business: “Innovate, challenge boundaries and be nimble.” This is the mindset we have followed ever since.

  5. Evolving Our Online Storefront OUR ONLINE STOREFRONT

  6. 2001 / WHERE WE BEGAN

  7. 2004 / ALWAYS LEARNING

  8. 2007 - ALMOST HERE 2007 / OPTIMISING

  9. 2011 / BEFORE SITE REFRESH

  10. 2012 / WHERE WE ARE TODAY

  11. Global online sales - history ONLINE GROWTH /

  12. Side-stepping our competitors with Grabaseat

  13. Why Grabaseat? • CEO Challenge: • Create an online vehicle to compete with LCC’s entering the NZ Market. • Within 4 weeks, an idea was conceived, developed and launched.

  14. THE GRABASEAT BRAND / WHAT ARE THE KEY OBJECTIVES FOR GRABASEAT WHAT DOES THE BRAND STAND FOR? O PROFIT & GROWTH O CUSTOMER SATISFACTION O BRAND AWARENESS O REDUCED COSTS IN CUSTOMER SERVICE O POSITIVE WORD OF MOUTH – TALKABILITY 1. CHEAP FARES 2. KIWIANA 3. IRREVERENCE

  15. A KEY DRIVER OF TRAFFIC / • 80% Prompted Brand Awareness in NZ. • And the Number One Airline Website (Hitwise)

  16. Social Media Conversation to Conversion

  17. SOCIAL MEDIA /

  18. SOCIAL DARWINISM / THE BIGGEST SHIFT IN BUSINESS PRACTICE SINCE E-COMMERCE IS UPON US AS CONVERSATIONS ARE ALL ABOUT CONVERSION. 1990s 2000 2004/05 2006 2008 2009/10 2011

  19. DRIVING CONVERSION THROUGH SOCIAL /

  20. What the future holds / Technology is facilitating structural change in the way in which airlines (and tourism operators) distribute their product. Air New Zealand will continue to be a leader in this changing landscape.

  21. What the future holds / Apple Think Differently Video

  22. Here’s to the crazy ones

  23. BUILDING BLOCKS http://experiencecurve.com/archives/seven-building-blocks-of-the-social-web

More Related