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Conformity

Conformity. Conformity (majority influence). Form of social influence Zimbardo ‘a tendency for people to adopt the behaviour, attitudes and values of other members of a reference group’. Social norms. Provide order, prevent chaos Help us understand others motivates

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Conformity

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  1. Conformity

  2. Conformity (majority influence) • Form of social influence Zimbardo ‘a tendency for people to adopt the behaviour, attitudes and values of other members of a reference group’

  3. Social norms • Provide order, prevent chaos • Help us understand others motivates • Make life more predictable • Guides and directs our behaviour

  4. Asch ’56

  5. Results… • 32% of trials when confederates lied = gave majority view • 74% of participants conformed at least once

  6. Why conform? Distortion of PERCEPTION Distortion of JUDGEMENT Distortion of ACTION

  7. Conclusion • Size of majority • Non-unanimous majority (confederates gave different answers) • Mode of response • Difficulty of the task

  8. Evaluation • Lab experiment not real situation (not ecologically valid) 2. USA 1960’s – same here and now? Nicholson ‘85 3. Cultural differences (collectivist/individualist) Conform collectivist 4. Is it really a majority influence study? 32%

  9. Zimbardo ’73 Cut short after 6days (intended to last 2wks)

  10. Evaluation: • Did the end justify the means? • Opened our eyes to human capabilities • So realistic it led to extreme distress • Could never be replicated today!!!

  11. Why do we conform? 2 main reasons Normative influence Informational influence So others will approve We look to others to & accept us provide info What happens when we Happens in novel not accepted? Situations Alter behaviour to fit example… expectations of others

  12. Turner ‘91 2 types of social influence Public compliance Private acceptance Going along with it Internalisation/Conversion even though you secretly don’t approve of their behaviour or Act in the same way as attitudesothers because you believe they are right Longer lasting & powerful

  13. Other factors that affect conformity • Social support • Group identification • Personality • Gender

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