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DESIRE TO INSPIRE

DESIRE TO INSPIRE. Strategic Planning Work Group Presentations: Progress to Date and The Way Forward. June 30, 2008. A Desire to Inspire 2007 Strategic Planning Meeting Create deeper connections with members that speak to their individual passion for teratology

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DESIRE TO INSPIRE

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  1. DESIRE TO INSPIRE Strategic Planning Work Group Presentations: Progress to Date and The Way Forward June 30, 2008

  2. A Desire to Inspire 2007 Strategic Planning Meeting Create deeper connections with members that speak to their individual passion for teratology Define the role of the Teratology Society today and its relationship with other sectors and organizations to enhance our science, education/training and a better appreciation of our field. Revisit the Society’s mission, vision, and goals to develop a realistic action plan to carry out recommended strategies. Three areas of focus scientific excellence and leadership, membership recruitment and retention outreach and partnership.

  3. Strategic Intents Shared Scientific Identity Shared Scientific Identity Membership Communications Annual Meeting Visibility

  4. Last year the Work Groups committed to Identify high value deliverables or outputs for each Strategic Intent Prioritize the outputs Institute those that were immediately possible Develop recommendations for organizational changes in the Society that would facilitate accomplishment of the Strategic Intent Establish timelines, deliverables, and metrics for measuring success for each output leading to accomplishment of the Strategic Intent Communication

  5. Each WG identified top 3 priorities and outlined recommended actions Steps were taken this year towards the strategic intents WG are developing plan for year 2

  6. Membership • Barbara Abbott, co-chair • Kok-Wah Hew, co-chair • Robert Brent • Harpal Buttar • Thomas F. X. Collins • Robert Ellis-Hutchings • Maia Green • Susan Henwood • Gary Kimmel • Debra L. Kirchner • Phil Mirkes • Josh Robinson • James L. Schardein • Donald Stump • Ida M. Washington Our Legacy Our Future

  7. Engaging Members in Society Retention of existing members Outreach and recruitment Top Priorities: Membership Work Group

  8. Engaging Members in Society Participation in committees – inclusive and open process Communication plan/database for members who want to serve Committee membership composition Appointments to include senior, newer, and student member Retention of existing members Inclusion on committees/mentoring opportunities Recommend demographic analysis regarding senior & emeritus members Actions to address retention/participation of senior members Outreach and recruitment Sponsor programs/CE courses with other societies Increase visibility of Teratology Society and attract new members Establish a separate Outreach Committee? Top Priorities: Membership Work Group

  9. Recommendation: Expand responsibilities of Membership Committee: Increase Committee from 3 to 6 members Review membership applications Review demographic information Make recommendations to Council Actions regarding retention/attraction of members Maintain list of members interested in committees & Society activities Make recommendations to Council regarding emeritus membership Progress: Membership Work Group Bylaws Change !

  10. Annual Meeting • Sonja Rasmussen - co-chair • Christina Chambers - co-chair • Melissa Beck • Judy Buelke-Sam • Karen Filkins • Julia Gohlke • Poorni Iyer • Linda Roberts • Dana Shuey

  11. Develop process for 3 sister societies to coordinate meeting plans start early Coordinate content and finances More interaction Organize meeting sessions including education courses around multi-disciplinary themes; offer CME credits; shorten meeting; evening specialty sessions Engage outside speakers into meeting and Society with formalized integrative activities with students/Society members Member survey regarding annual meeting Top Priorities: Annual Meeting Work Group

  12. “Steering committee” established March 2008 involving 3 sister societies for 2009 planning Multi-disciplinary themes integrated into meeting plans 2008/2009; CME credits offered 2008; meeting shortened by 1 day; evening specialty sessions offered 2008 Member survey developed to follow 2008 meeting Progress: Annual Meeting Work Group

  13. Visibility Janine Polifka, co-chair Melissa Tassinari, co-chair Patte Bittner Elaine Francis Deborah Hansen Wafa Harrouk Robert Kavlock Carole Kimmel Richard Miller Michael O'Hara Linda Roberts Lakshmi Sivaraman Carmen Umpierre Mary Alice Smith Eias Zahalka

  14. Revamp the Website Partner with national birth defects prevention awareness campaigns Student Training/Embryology Courses Top Priorities: Visibility Working Group

  15. Revamp the Website Endorsement of website committee achievements Partner with national birth defects prevention awareness campaigns CDC, NCBDDD, MOD, NBDPN January is National Birth Defects Prevention Month Student Training/Embryology Courses Teratology Primer Outside vendors that develop training materials Partner with Teratogen Information Services (OTIS) Top Priorities: Visibility Working Group

  16. A proposal for broadening role of the Public Affairs Committee: Sponsor a symposium Develop materials and prepared talks regarding Society activities Develop position papers for publication in professional journals Organize annual outreach activities, such as satellite FASD workshops Develop publications for lay press and general science journals Recommend ‘experts’, when requested by various groups Respond to inquiries Identify a TS spokesperson and develop a media release writing and distribution system Progress: Visibility Working Group

  17. Recommend that a task force or ad hoc group be appointed to review and advise action on: Our “Identity” Enhancement of interactions with NBTS and OTIS Revisiting the “branding” of the Society Sponsorship of a Congressional Fellowship Program Recommendation: Visibility Working Group

  18. Shared Scientific Identity • Elaine Faustman - co-chair • Shelley Tyl - co-chair • Michael Collins • Tom Knudsen • J. Christopher States • Patte Bittner • Peter G. Wells • Richard J. Burk Jr. • Poorni Iyer • Kenneth Lyons Jones • Barbara Hales • Claudia Kappen Different faces of our society working towards a common goal!

  19. Refine the Strategic Intent Statement Develop a statement describing our shared scientific identity Develop a series of actions, including working with the Program Committee, to emphasize our shared multidisciplinary scientific identity Top Priorities: Shared Scientific Identity Working Group

  20. New Strategic Intent developed: “A shared scientific identity has become integral and is evident in the Society’s culture” New description statement developed for the multi-disciplinary nature of our society/defining “shared scientific identity”: “Our shared scientific identity is as researchers in the causes, manifestations, intervention and prevention of birth defects, both structural and functional. As such, we are educators, epidemiologists, dysmorphologists, biologists, toxicologists and informaticists, focusing on translational developmental/reproductive biology from bench to bedside to bench.” Progress: Shared Scientific Identity Working Group

  21. Proposed: Series of white papers illustrate our society’s shared scientific identity. Reference list of manuscripts describing systems based approaches for teratology. Add key examples of cross-disciplinary research papers. With Membership Committee, develop recruitment/outreach brochure emphasizing shared scientific identity Possible Options: WG develop a priority action plan WG assume activities of Bioinformatics and Diversity ad hoc committees WG evolve into ad hoc Strategic Scientific Working group to identify scientific priorities for “branding” our shared scientific identity interaction with FASEB, granting agencies, other societies goal of defining capitalizing on scientific identity for our members’ benefit Recommendations: Shared Scientific Identity Working Group

  22. Communications Work Group Ed Carney - co-chair George Daston - co-chair Amar Singh Marianne Barrier Shigelhito Yamada

  23. Revamp the Website Improve strategies for communicating the work of TS committees Facilitate effective external communications to key audiences Top Priorities: Communications Work Group

  24. Revamp the Website Improve navigation/appearance and clean up content Restructure to better communicate work of Council and committees Enhanced functionality – discussion forums Improve strategies for communicating the work of TS committees Foster culture change: communications via web are expectation Identify communications liaison to website committee for Council and committees. Each group will “own” the content on the website Facilitate effective external communications to key audiences Enhance public face of TS to show who we are and what teratologists do Add educational resources to website targeted to clinicians, scientists, regulators, patients, families Partner with Visibility WG and Publications committee Top Priorities: Communications Work Group

  25. Test site has been created(Come see at Business Meeting!) Transfer/creation of content in progress Plan to be live in Fall, 2008 Council/committee/WG pages on web have been restructured Standard content to be completed by 7/31/08 Discussion forums functional by 12/15/08 Progress: Communications Work Group

  26. Working Groups Shared Scientific Identity Shared Scientific Identity Membership Communications Annual Meeting Visibility

  27. A Desire to Inspire 2007 Strategic Planning Meeting Create deeper connections with members that speak to their individual passion for teratology Define the role of the Teratology Society today and its relationship with other sectors and organizations to enhance our science, education/training and a better appreciation of our field. Revisit the Society’s mission, vision, and goals to develop a realistic action plan to carry out recommended strategies. Three areas of focus scientific excellence and leadership, membership recruitment and retention outreach and partnership.

  28. Scientific Excellence and Leadership • Membership Recruitment and Retention • Outreach and Partnership. • Are we missing something? • What and how should we prioritize?

  29. Scientific Excellence and Leadership • Facilitator: Elaine Faustman • Rapporteur: Sonja Rasmussen • Membership Recruitment and Retention • Facilitator: Robert Parker • Rapporteur: Barbara Abbott • Outreach and Partnership. • Facilitator: Ed Carney • Rapporteur: Janine Polifka

  30. Membership work diagram 2008 CONDITIONS Pool of candidates is changing Current members feeling disenfranchised Aging/retiring membership Changing nature of science Travel restrictions • INPUTS • Recruitment inputs • Meeting attendees • Authors • Presenters • Lapsed members • CE course and CME candidates • Engagement inputs • Committee directory • Volunteer directory • Retention inputs • Committee composition/logistics • Emeritus membership • Demographic report • Membership committee charter • Responsibilities Other societies (competition) Funding (council for membership, sponsors/membership costs) Mergers & acquisitions in industry Job changes (turbulence) • OUTPUTS • Recruitment program • Engagement program • Retention program STRATEGIC INTENT Current & prospective members have been identified & engaged as active participants in the mission of the Teratology Society • PROCESSES • Recruitment process • Engagement process • Retention process • Chartering/Bylaws process FEEDBACK Recruitment report Member surveys Member suggestions Reports on member demographics, changes Journal submissions Engagement report Committee feedback Report on sources of new members Membership renewal CME reqs Membership app $ Outreach demographic info Budget reviews/audits Meeting attendance Abstract submissions Outreach ppts/ ads booth feedback

  31. CONDITIONS Restructure travel funds for meetings Teratology and sister societies financial status Resistance to change and competing agendas Annual Meeting Work Diagram • PROCESSES • Program development process • cross-representation & coordination btwn committees • Ed. Course topic rotation • negotiation with committees responsible for sponsored sessions (eg. Wiley liss) • restructure sessions/ poster around multi-disciplinary themes • evening sessions • Budget development process (distribution of costs for sessions) • Abstract solicitation process (around mtg themes) • Location selection process – (duration and timeframe) • OUTPUTS • Annual meetings restructured around multidisciplinarythemes • Develop process for societies to work together to plan meetings • Offer CME credits • Engage outside speakers into meeting and Society • Organize poster session around multidisciplinary themes • Rotate topics of the ed course rotate through multidisciplinary themes • Develop multidisciplinary, integrated daytime sessions Shorten meeting • Schedule breakfast business meeting • Offer evening specialty sessions • Conduct member survey about meeting • INPUTS • Annual meeting budgets – all 3 societies • Registration fee structure • Costs distribution for sessions • Meeting location – commitment for duration and structure • Reqs of some sponsored sessions (e.g. March of Dimes) STRATEGIC INTENT The annual meeting showcases the value of the multidisciplinary nature of the Society FEEDBACK Attendance by sector Report, new members Meeting evaluations New/ renewed memberships Press coverage # of CME credits granted Financial metrics Increased sponsorship – exhibits We can meet in the tier I cities

  32. CONDITIONS Ability of members to volunteer Conflict of interest Responsiveness of media Engagement of local Limitation of resources community Visibility work diagram • OUTPUTS • Position papers • Publications in lay press and general science journals • Marketing collateral • Web site content • Presentations by members at various orgs • Congressional fellows program • Membership communications program • Alliances with other societies • Society discussion on whether to change name of society • Progress towards unification of 3 societies • Embryology courses • Mechanism for rapid response to issues and events • Partner with National Birth Defects Prevention Awareness Campaigns • PROCESSES • Charter revision process (for PAC) - membership (who, how #) - responsibilities - budget - ensure continuity • - deliverables • Training development process • Media deployment process • Communication processes– internal & external • Process to appoint & support congressional fellows • Business planning process for each topic to be advocated – paper, talking points, spokespeople • INPUTS • Topic experts’ advice • ID Key decision makers • PAC strategy - consultant support - media guides • Content, talking pts, training – speakers guidance • Website committee strategy • Web structure– sections, links or available pages • List of media contacts • ID outreach person in prgm committee for annual mtg • Council support/approval for congressional fellows • Event calendar w/ who from TS is attending • Admin/ office support • Liaisons for other societies STRATEGIC INTENT The Teratology Society is recognized as the premier center of scientific excellence & a voice for the advancement of prenatal and child health (reactive  proactive) FEEDBACK # of position papers/ presentations Hits on website Congressional fellows program Accomplishments # of emails & newsletters # of interactions with press Media responsiveness

  33. Shared Scientific Identity Work Diagram CONDITIONS • Proprietary Information Other societies compete for ID with our science (plant their flag) Scale (we are small, problems are big Paradigm shift – how to sell to established culture • OUTPUTS • Shared identity statement • Deployed vision – implementation of shared identity statement thru: • - Changed meeting context • Education • Scientific presentations • Discussion panels • -Changed journal experience • -Professional outreach • Interaction with other scientific societies • Tools/resources • Web resources • Data bases • Newsletters • White Papers • PROCESSES • Visioning process • Annual meeting/Program Committee processes • Journal management & editing processes • Website development process • Newsletter development process • White paper topic assignment/development process • Tool & resource development process • INPUTS • Members’ articulation of ID • Leadership’s claim for Teratology science boundaries • New scientific advancements in human development (pre/post natal, child & other • Existing societies’ claims for their boundaries • Science brought in by new members & alliance with other societies STRATEGIC INTENT A Shared Scientific Identity has become integral and is evident in the Society’s culture FEEDBACK Interdisciplinary members attending meetings Website Hits Members ability to Increase in papers/abstracts Interdisciplinary nature of Journal Articles Articulate Shared Citations in general fields (concepts-generating) Interest of other societies Scientific Identity

  34. CONDITIONS Poor inter-committee communication Member satisfaction with website is poor Website difficult to navigate Server / cost of revamp – Logistics Committee/Council activities not transparent Outdated content on website Communication work diagram • OUTPUTS • Web site that: • serves as a Information hub for both members & public • provides one stop for information related to teratology • provides members with more understanding of the working processes of the society • Transparent communication of committees & council to membership • Strategies to improve the quality & quantity of submissions to our journal • INPUTS • Move website to new server (done) and complete basic website revamp • Committee and Council communications liaisons must continually provide new content to web committee / webmaster • Web discussion forums must be used by members • Provide content to enhance public face of TS as projected on the web site • Provide enhanced content (e.g. educational materials) that members want • PROCESSES • Website revamp to improve navigation and functionality • Establish communications liaison process for each TS committee and Council • Process for continual update of web content • Web discussion forums for Council and all committees, including Publications Comm. STRATEGIC INTENT The goals, work and membership of the Teratology Society & its internal committees are transparent, engender mutual trust and commitment, and demonstrate the multidisciplinary nature of the Society. Our journal is growing in quality and number of submissions. FEEDBACK Website hit statistics Membership surveys to gauge satisfaction website % growth in content of website # of journal submissionsJournal quality metrics

  35. Strategic Intents Communication: The goals, work and membership of the Teratology Society & its internal committees are transparent, engender mutual trust and commitment, and demonstrate the multidisciplinary nature of the Society. Our journal is growing in quality and number of submissions. Membership: Current & prospective members have been identified & engaged as active participants in the mission of the Teratology Society Shared Scientific Identity: Systems-based approaches have become integral and are evident in the Society’s culture Annual Meeting: The annual meeting showcases the value of the multidisciplinary nature of the Society Visibility: The Teratology Society is recognized as the premier center of scientific excellence & a voice for the advancement of prenatal and child health (reactive  proactive)

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