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Apple iPhone

Apple iPhone. Samsung Galaxy 1. Apple Suit Spark of Innovation. Alexander Arnold Samantha Barnthouse Thomas Carranza Jacob Button Alan Ashby Ousmane Gueye. Problem. Does apple winning this court case stifle the industry or force innovation?. Stake holders. Consumers

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Apple iPhone

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  1. Apple iPhone Samsung Galaxy 1

  2. Apple Suit Spark of Innovation Alexander Arnold Samantha Barnthouse Thomas Carranza Jacob Button Alan Ashby Ousmane Gueye

  3. Problem Does apple winning this court case stifle the industry or force innovation?

  4. Stake holders Consumers • The decision will provide consumers with more certainty about quality, features and operating systems of smartphones they purchase. Smartphone Manufacturers • The decision will force Samsung, HTC, and others to be more creative in order to avoid patent infringement. Apple • The decision provides legal precedent for Apple to take patent infringement action against those relying on the  Android operating system. Samsung • The decision prevents Samsung from selling eight smartphones in the US which are essentially iPhone clones.

  5. Stake holders Google (Motorola) • The decision will force Google and Motorola to be more innovative in ways that do not risk infringement on Apple’s patents. Smartphone Developers • The decision forces Google and Android operating system developers to evolve, rather than copy Apple iPhone interface and features. Smartphone Accessory Providers • The decision will encourage accessory providers to demand Smartphone manufacturers create unique products they can provide accessories for. Smartphone Service Providers • The decision will eventually provide more quality products for cellular service providers, ancillary Internet and brick and mortar retail business.

  6. History • 1992 the first smart phone was introduced (IBM SIMON) • Other phones that were introduced in the early 90’s were Symbian (BlackBerry) and Windows Mobile. • In 2007 Apple introduced the iPhone (said to by 5 years ahead of the competition) • By 2008 apple had 13% of market sales • December 2008 Microsoft ends their phone production

  7. History • 2010 competitors started to have phones with touch screens very similar to Apple’s iPhone • 2010 apple started making lawsuits against Taiwan's HTC • 2011 Google’s Android was 50% of the market • Once android devices were the dominant devices Apple started to pursue its main competitors in court cases of patent infringement.

  8. Technology Patents • iPhone Front (D'677) • iPhone Back (D'087) • iPhone Home Screen (D'305) • iPad Design (D'889) • Tap to Zoom ('163) • Single Scroll, Pinch to Zoom ('915) • Bounce Back ('381)

  9. Samsung Before iPhone

  10. iPhone

  11. Samsung after iPhone

  12. Economic • Copying is done by many countries • Apple is no longer the top seller in terms of units sold (for 1st quarter 2012) • America is the first battle apple Has won • Job loss for Samsung and allies, growth for Apple

  13. Fake Phones

  14. Competitave factors • Apple's products will be a reference to high quality and innovative design. • Opportunities for Microsoft to produce more windows phones (Samsung phones off the market will create a shortage of phones) • Android hardware makers forced to diversify production(build devices for other Operating systems, not just Android) • Cell phone carriers using Samsung's products will be inclined to build new partnerships (if unable to provide same quality phones to customers, they might lose clientele) • Opportunities for Google, RIM, and LG to join forces

  15. Pros and cons • Pros: • Apple products will be a standard of quality to work towards rather than clone • Apple will regain lost ground in the mobile device industry • Apple can defend its patents from other companies

  16. Pros and cons Cons: • quality will degrade while trying to avoid patent infringement • limited selection • more patent lawsuits

  17. Pros and Cons • Pros • Jolt of innovation/ jolt towards innovation • Open dialog between companies regarding patents • The smart phone will change from the apple standard creating greater diversity

  18. Pros and Cons

  19. Recomendations The decision reaffirms the value we place as a society on intellectual property rights - rights to exclusive control of our property and the rights to receive just compensation for use of our original creations by others.    Therefore we recommend the following: • We recommend that the patent infringement decision in favor of Apple stand. • We deem the judgment to be fair and that the appeal by Samsung be denied. • We recommend that Samsung focus on innovation as a means to competition.   • We deem that the decision provides the impetus to protect future new products. • We recommend the International community look at this decision as a template.

  20. Recources • Arther, C. (2012, Januaray 24). The history of smartphones: timeline. Retrieved from http://www.guardian.co.uk/technology/2012/jan/24/smartphones-timeline • Bosker, Grandoni, B. D. (2012, August 24). Apple-samsung lawsuit: what you need to know about the verdict. Retrieved from http://www.huffingtonpost.com/2012/08/24/apple-samsung-lawsuit-verdict_n_1829268.html • Elmer-DeWitt, P. (2012, August 12). Apple v. samsung: What the analysts are saying. Retrieved from: http://tech.fortune.cnn.com/2012/08/27/apple-v-samsung-what-the-analysts-are-saying • Elmer-DeWitt, P. (2012, Aug 28). Why apple sued samsung. Retrieved from http://tech.fortune.cnn.com/2012/08/28/why-apple-sued-samsung/ • Gahran, A. (2012, Aug 27). What the apple vs. samsung lawsuit means for the future of smartphone design. Retrieved from http://www.entrepreneur.com/blog/224289 • Gonzalez, B. (2012, Aug 25). Understanding the apple vs. samsung verdict. Retrieved from http://tech.lifegoesstrong.com/article/understanding-apple-vs-samsung-verdict • Levine, D. (2012, August 25). Velvinhogan, foreman in apple samsung case, says jury didn't want $1 billion verdict to be 'just a slap on the wrist' . Retrieved from http://www.huffingtonpost.com/2012/08/25/velvin-hogan-foreman-apple-samsung_n_1830411.html • Lohr, S. (2012, August 25). Apple-samsung case shows smartphone as legal magnet. Retrieved from http://www.nytimes.com/2012/08/26/technology/apple-samsung-case-shows-smartphone-as-lawsuit-magnet.html?ref=technology • Mello Jr, J. P. (2012, August 27). Apple v. samsung verdict: Opinion on consumer impact, innovation divided. Retrieved fromhttp://www.pcworld.com/article/261494/apple_v_samsung_verdict_opinion_on_consumer_impact_innovation_divided.html • Miller, C., & Chen, B. (2012, Aug 27). Samsung case puts apple closer to google fight. Retrieved from http://www.nytimes.com/2012/08/28/technology/samsung-case-puts-apple-closer-to-fight-with-google.html?_r=0 • Sager, I. (2012, July 1). Why simon smart phone couldn't find niche. Retrieved from http://www.sfgate.com/technology/article/Why-Simon-smart-phone-couldn-t-find-niche-3677767.php • Samsung. (n.d.). History - corporate profile - about samsung - samsung. Retrieved from http://www.samsung.com/hk_en/aboutsamsung/corporateprofile/history.html • Shih, G. (2012, August 24). Apple triumphs over samsung, awarded over $1 billion damages. Retrieved from http://www.reuters.com/article/2012/08/24/us-apple-samsung-trial-idUSBRE87N13V20120824 • Temple, J. (2012, August 27). Apple-samsung verdict may hurt consumers. Retrieved from http://www.sfgate.com/technology/dotcommentary/article/Apple-Samsung-verdict-may-hurt-consumers-3819535.php • Wingfield, N. (2012, August 26). Apple case muddies the future of innovations. Retrieved from http://www.nytimes.com/2012/08/27/technology/apple-samsung-case-muddies-future-of-innovation.html?_r=0 • (2012). Normalized share% of smartphone market. (2012). [Print Photo]. Retrieved from http://static.guim.co.uk/sys-images/Technology/Pix/pictures/2012/5/16/1337195503919/Screen_Shot_2012-05-16_at_14.53.48.png

  21. Image Recources • Christoph. (Photographer). (2012). Apple: Samsung-smartphones before and after the iphone (2007). [Print Photo]. Retrieved from http://www.mr-gadget.de/ • engadget. (Photographer). (2010). Retrieved from iphone-4-top-new-1.jpg • Frommer, D. (Photographer). (2011). the-back-easily-slides-off-revealing-the-fake-iphones-guts-unlike-a-real-iphone-4-which-doesnt-easily-open. [Web Photo]. Retrieved from http://static3.businessinsider.com/image/4d24ad6749e2ae7025020000-590/the-back-easily-slides-off-revealing-the-fake-iphones-guts-unlike-a-real-iphone-4-which-doesnt-easily-open.jpg • PCPOP. (Photographer). (3012). iphone-4s-fake-1. [Web Photo]. Retrieved from http://www.beijingiphonerepair.com/wp-content/uploads/2012/04/iphone-4s-fake-1.jpg • Samsung. (Photographer). (2011). samsung-galaxy-skin-big. [Web Photo]. Retrieved from http://img1.lesnumeriques.com/news/21/21335/samsung-galaxy-skin-big.jpg • Samsung. (Photographer). (2011). samsung-galaxy-skin. [Web Photo]. Retrieved from http://img1.lesnumeriques.com/news/21/21335/samsung-galaxy-skin.jpg • Slice of Life. (Photographer). (2012). fake-iphone. [Web Photo]. Retrieved from http://slices-of-life.com/wp-content/uploads/2011/07/fake-iphone.jpg • WIREFLY. (Photographer). (2012). X6_cghn0szo/tt4dxvkjiai/aaaaaaaabcq/gra_2qfyvo0/s400/samsung galaxy giogt s5660 hp-gsm.blogspot.com.jpg. [Web Photo]. Retrieved from http://4.bp.blogspot.com/-X6_cGhn0SZo/Tt4dXVKJiaI/AAAAAAAABCQ/gRA_2QFyVO0/s400/Samsung Galaxy Gio GT S5660 hp-gsm.blogspot.com.jpg

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