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Nuts & Bolts of Online Surveys

Nuts & Bolts of Online Surveys. PRISM Brownbag April 24, 2009 Delia Dumitrescu (dumitrescu.5@polisci.osu.edu). Why Online Surveys?. Cheap research opportunity Boost data obtained through interviews Possibility for experimental work Virtually unlimited cross-national comparisons

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Nuts & Bolts of Online Surveys

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  1. Nuts & Bolts of Online Surveys PRISM Brownbag April 24, 2009 Delia Dumitrescu (dumitrescu.5@polisci.osu.edu)

  2. Why Online Surveys? Cheap research opportunity Boost data obtained through interviews Possibility for experimental work Virtually unlimited cross-national comparisons Widespread internet access  access to difficult-to-reach populations

  3. Online Survey Companies http://www.wac.ohio-state.edu/workshops/survey_of_surveys/ Survey Gizmo (free package) Survey Monkey (free package) Zoomerang (free package, but data kept for limited number of days) Lime Survey (free altogether) Checkbox Snap Survey

  4. Survey Gizmo: Question Types • Virtually every type of question • Single response (e.g. Likert) • Multiple responses • Tables of questions • Ranking • Visual comparison • Text/Essay • http://www.surveygizmo.com/s/124603/prism

  5. Questions: Practical Issues • Question randomization on page • Option randomization • Trigger questions + • Hidden questions on page • Required questions • Question editing: • Coding • Text – Beware of copy/pasting MS Word

  6. Question Editing

  7. Question Randomization

  8. Likert Scales

  9. Likert Scales (cont’d)

  10. Trigger Questions

  11. Option Randomization

  12. Trigger Window

  13. Table Questions

  14. Table Questions (Cont’d)

  15. Table Questions (Cont’d)

  16. Rankings (Cont’d)

  17. Rankings (Cont’d)

  18. Ranking (Cont’d)

  19. Image choice

  20. Image choice (Cont’d)

  21. Essay Questions

  22. Essay Questions (Cont’d)

  23. Overall Survey: Practical Issues • Skip pages • Branching • Appearance • Colors/ Fonts • Languages • Forward only surveys • Informing subjects on progress • IMPORTANT: check that survey is working on multiple OS

  24. Survey Customization

  25. Survey Customization (Cont’d)

  26. Survey Customization (Cont’d)

  27. Survey Customization (Cont’d)

  28. Data: Practical Issues • Quick reports: frequencies & graphs • http://app.sgizmo.com/reports/27611/127173/AT073EN6RSYBL3RA1Q8KW7642Y5RSU/?ts=1240508336 • Format: csv • Checking for multiple responses: • Cookies? • Respondent ID

  29. Increasing Respondents’ Confidence • Login from polisci website • http://polisci.osu.edu/grads/ddumitrescu/survey_info.htm • How to send mass e-mails (and avoid the dangers of “spamming”): • “Send personally” • E-mail groups

  30. Resources • Prism brownbag survey on the intra-net (pdfs) • Surveygizmo.com – tutorials, FAQs, forum (replies within a reasonable time delay) • Survey questionnaire design: • PS 702! • The Psychology of Survey Response (2000) • Asking Questions...(2004) • Online surveys: Mail & Internet Surveys (2007)

  31. Conclusions • Inexpensive and time effective method of data collection • Significant resources out there to help with the design of effective web surveys • Potential liabilities: respondent interest in the survey (loss of focus), respondent identity, multiple responses

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