Welcome to my Presentation On Green Marketing Presented by

1. Welcome to my Presentation On Green Marketing Presented by

2. Contents • Definition, • Why apply Green Marketing, • Example, • Where apply Green Marketing, • Motto, • Benefits & Demerits, • End. Continued

3. What is Green marketing? Green marketing refers to the process of selling products & services based on their environment benefits, such a products or service may be environmental friendly in itself or produced & packaged in an environmentally friendly way.

4. Why apply Green marketing? People hear & read daily about a growing list of environmental problems such as global warming, acid rain, air & water pollution so people are calling for solution. The new environmentalism has caused many consumers to rethink what product they buy & from whom. People are changing the brand legalistic based on things like a company’s reputation for helping or harming the environment. Consumer attitudes have sparked a major marketing thrust green marketing, the movement by companies to develop & market environmentally responsible product.

5. “Example of green marketing” McDonald’s provide a good example of green marketing. It used to purchase Coca-cola syrup in plastic bags but now the syrup is delivered as gasoline is, pumped directly from tank trucks at restaurants. The change saved 68 million pounds of package a year. All napkins, bags, & tray liners in McDonald’s restaurants are made from recycled paper. The size of McDonald's even small change can make a big difference.

6. Where apply Green Marketing? The green marketing can be apply in those country where the consumers are green consumers & government in more conscious about an environment. Now green consumers means in the consumers who are more conscious about the environment, while buying a product even green consumers are willing to pay extra amount of money to purchase environmental friendly product . In developed countries green marketing can be apply, in developing countries “like Bangladesh” green marketing is not valid because the environment is not a main issue.

7. Green Marketing motto! • The green marketing companies motto is pursue not only environmental cleanup but also pollution prevention. True green work requires companies to practice the three Rs of waste management. • Reducing • Reusing • Recycling waste

8. Benefit of Green Marketing! • Environmental pollution is reduce such as, acid rain, global warming, water & air pollution. • Organization can be benefited by reusing waste thing into production. • Size of the companies can be increase because of law production cost. Demerits of Green marketing! • Increase product price because of environmental cost is included while product is pricing • The people purchasing power can be less because of higher price.

9. Is there any question?

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