1 / 11

FINAL EXAM REVIEW

FINAL EXAM REVIEW. MKTG 201 Semester 1, 2010 Sandy Bennett. Contact Details. Sandy Bennett Rm 408 (fourth floor) OGGB Extn 87353 s.bennett@auckland.ac.nz Office Hours: Mon 10-11 am or Wed 1.30-2.30 pm (or by appointment). Basic definitions. Define “marketing”?

morrison
Download Presentation

FINAL EXAM REVIEW

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FINAL EXAM REVIEW MKTG 201 Semester 1, 2010 Sandy Bennett

  2. Contact Details Sandy Bennett Rm 408 (fourth floor) OGGB Extn 87353 s.bennett@auckland.ac.nz Office Hours: Mon 10-11 am or Wed 1.30-2.30 pm(or by appointment)

  3. Basic definitions Define “marketing”? Explain what is meant by “the Marketing mix”?

  4. Reviewing the Product Life Cycle

  5. Services and branding • See separate handout

  6. Pricing approaches

  7. Distribution

  8. Linking Buyer Behaviour & Distribution

  9. Comparing the Promotion Mix Elements

  10. Adapting the Marketing Mix across the PLC

More Related