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Green Mountain Coffee Roasters. Matt Moore. Background. Started as small café in Vermont Organic and Fair-Trade Coffee Keurig Machines & K-Cups Sell to wholesale Customers Most of sales from K-Cups Less than 10% of sales from machines & royalties. Competitors. Revenues.
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Green Mountain Coffee Roasters Matt Moore
Background • Started as small café in Vermont • Organic and Fair-Trade Coffee • Keurig Machines & K-Cups • Sell to wholesale Customers • Most of sales from K-Cups • Less than 10% of sales from machines & royalties
Revenues GMCR not sustainable growth SBUX most similar, weighted heavier Use 11%
EPM GMCR value looks to be in line with others Use 9%
EATO Use 1.6