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Green Mountain Coffee Roasters. Matt Moore. Background. Started as small café in Vermont Organic and Fair-Trade Coffee Keurig Machines & K-Cups Sell to wholesale Customers Most of sales from K-Cups Highest margins are on K-Cups . Competitors. Mod 7 Recap. DCF model should match REI
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Green Mountain Coffee Roasters Matt Moore
Background • Started as small café in Vermont • Organic and Fair-Trade Coffee • Keurig Machines & K-Cups • Sell to wholesale Customers • Most of sales from K-Cups • Highest margins are on K-Cups
Mod 7 Recap DCF model should match REI DCF model was Mod 6 Main takeaway from Mod 7:
Issues SEC Investigation outstanding Entering new markets WACC off from Bloomberg Betas were all over the board Market Cap was $11.5 B