India, Spain, Portugal Chapter 10

1. India, Spain, PortugalChapter 10

2. India

3. Location

4. Buddhism • Started by Siddharta Gautama • Found enlightenment under forest trees of the Himmalayas • Four Noble Truths: All of life is suffering; the cause of suffering is desire; the end of desire leads to the end of suffering; the means to end desire is a path of discipline and meditation

5. Jainism • Attained major status with prince Mahavira • Nearly 4 million followers • Way to liberation is to live a life of nonviolence and renunciation. • Animals, plants , and human beings have living souls and each of these souls has an equal value. • Strict Vegetarians.

6. Shikhism • Considered to be the youngest of the world religions • Founded by Guru Nanak around 500 years ago. • 23 million followers. http://www.youtube.com/watch?v=_jJMckAz0nQ

7. Zoroastrianism (Parsis) • One of the oldest religions in the world. • From Persia (Iran) • Most live in Mumbai. • Believe existence of one invisible god. • Continuous war between good forces and evil forces.

8. Zoroastrianism (Parsis) • God is represented in temples through fire, symbolizes light • Good will win if people do good deeds, thing positively and speak well

9. Festivals http://www.youtube.com/watch?v=fNmBhP1LyHg

10. Indian Cuisine • Integral part of Indian culture • Part of weddings, festivals, and day-to- day living • Multiple courses include chutneys, dips, and desserts

11. Cell Phones • Cell phones become extremely popular 1900-2000’s • Fastest growing cell phone market • 2006, overtook China in the number of new telephone subscribers per month

12. Call Centers • English dedicated as official language of southern India • Many U.S. corporations outsource customer service because of India’s skill with English • Attractive salaries for young people

13. Call Centers • Work at night in India when it is daytime in the U.S. • Dual Identity • Employee turnover is high • Changed the culture for young people, more western style

14. Call Center (Downside) • Young people less likely to follow religious functions • Percieved by peers to have limited education opportunities

15. Cricket • Team sport of 11 players on two teams • Great deal of nationalistic fervor • Introduced to India by the British in 1721

16. The Spanish Bullfight

17. Ritual of the corrida • Paseillo • Hierachical march, to the pasodoble • Cuadrillas • Banderilleros • Picadores • Banderillas • Matador • Muleta • Finale

18. History • Minoan culture 2000 BCE • Roman circus • Moors • An example of the confluence of cultures on the Iberian peninsula

20. la corrida de toros • History • Ritual • Pride • Individualism and Collectivism • Emotionalism

21. Multiple Cuadrillas • Major waves and successions of people • The Romans (200 BCE) • Christianity • Infrastructure • Castilian • Hispania  España

22. The Moors • 700 year presence • 4,000+ modern Spanish words • Agriculture • Arroz (al ruzz) • Aceite (al zait) • Naranja (naranj) • Irrigation • Mathematics • Medicine

23. Moorish Architecture

24. Ritual of the bullfight • Seizure of Granada in 1492 • At times out of control (Spanish Inquisition) • Religion is still incredibly important • 90% Catholic, ½ the population attend mass • Still strictly individualistic, with Spanish flair • Personal relationship with God • Definite Moorish influence • si Dios quiere • ojalá • Washa’ allah • Roman influence - paganism

25. The drive toward collectivism • Spurred by the many invasions • Safety and security • Strong societal bonds • Social programs • Ultimate unit – family, friends, town or region • Women’s roles • Men’s roles

26. Sol y Sombra • Three ticket choices at la corrida • Sol • Sombra • Sol y Sombra

27. Geographic split • Foreign influences and geographic barriers • Gallego (Galician) • Castellano (Castilian) • Vasco (Basque) • Catalán (Catalonian)

28. Flamenco • Soul and emotion • Individual and collective identity • Every region has its own version • But every one is still distinctly flamenco Malagueñas – from Málaga http://www.youtube.com/watch?v=oTXa6FFnPI0&feature=fvsr

29. Spanish Culture and Attitude • Pride and Spanish individualism produces a number of outcomes for Spanish culture • “Because Spaniards refuse to subordinate their personal beliefs to a collective goal, and because everyone has to have a say in everything, there is a tendency for nothing ever to get done.” • Gestor • work is seen as a means to an end, not an end to itself

30. negocios • Negocio – the Spanish term for business, translates as “the negation of leisure” • Children are brought up to enjoy leisure and travel – not to get jobs and be independent • Pride • Being fashionable (like the matadors) • Individualistic, with a respect of hierarchy • paseillo

31. haciendonegocios • Improvements since Franco • 1986 joined EU • Women now make up half of university enrollment • Working hours • The withering tradition of siesta • 9-1 & 3-8 • Relationships • Pride and individualism • Patience for mañana

32. Three important elements • Cara • Individualism • Uncertainty avoidance • Two sided card(present to receptionist also) • Multiple names • Patriarchal - Father’s first surname (usually on its own) • Mother’s first surname

33. Be on time • Respect hierarchy • Form relationships first!!! • Meals and public spaces • Know your facts and demonstrate order • Be modest – do not be overly assertive

34. Long live the Matador!

35. Portugal

36. Portugal

37. Demographics • Size: 92,090 sqkm • Nationality: Portuguese • Language: Portuguese • Population: 10,781,459

38. History • Portugal's History

39. Government • Government: Parliamentary Democracy • Chief of State: President AnibalCavaco Silva • Head of government: Prime Minister Pedro Manuel Mamede Passos Coelho

40. Economy • Member of NATO and EU • GDP fell again in 2011 • Lack of foreign investment

41. Portuguese Bullfight • Portuguese Bull Fighting • Cultural Characteristics: • Pride in Traditions • Stratification Amid Unity • Artistry and Human Gore • Profitless Bravery

42. Pride in Traditions • Traditional attire • Community and Church • 97% are Catholic • Role of People • Men • Women • Society as a whole

43. Stratification Amid Unity • Critical that the group is successful • Importance of family • Closeness • Lunch (family and work) • Socializing with others

44. Artistry and Human Gore • Art • Ceramics and tiles • Architecture • Bullfight as an art form • Spanish vs. Portuguese bull fighting

45. Profitless Bravery • No profit • Saving face

46. Conducting Business • Bribery is common • Critical to develop relationships • Detail oriented • Importance of duplication • Stubborn but persistent • Globalization

47. References • https://www.cia.gov/library/publications/the-world-factbook/geos/po.html

48. Measuring industry drivers

49. Measuring Industry Globalization Drivers Four types of industry globalization drivers: • Market • Cost • Government • Competitive Measures vary, but most can be quantified.

50. Market globalization drivers Requires both qualitative and quantitative estimates. • Common customer needs • Global customers and channels • Transferable marketing • Lead countries