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Shop in Your PJ’s

Shop in Your PJ’s. ONLINE SHOPPING: So easy even an adult can do it!. The Speaker. Dr. Rob Settle Professor of Marketing Perdue School of Business Salisbury University Background UCLA PhD SU PSB Since 1990. Classroom Teaching. Consumer Behavior Consumer Psychology Consumer Sociology

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Shop in Your PJ’s

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  1. Shop in Your PJ’s ONLINE SHOPPING: So easy even an adult can do it!

  2. The Speaker • Dr. Rob Settle • Professor of Marketing • Perdue School of Business • Salisbury University • Background • UCLA PhD • SU PSB Since 1990

  3. Classroom Teaching • Consumer Behavior • Consumer Psychology • Consumer Sociology • Consumer Anthropology • Marketing Research • Survey Research • Focus Groups • Secondary Data

  4. Research Background • Online Shopping • eCommerce Strategies • Consumer Reactions • Practices and Preferences • Dislikes and Concerns • Consumer Social Roles • Age Roles • Sex Roles

  5. What Online Shoppers Like • The Mall Is Always Open • Shop day or night • Shop weekdays or weekends • You’re Always at the Mall • Shop from home • Shop from work • Shop from anywhere

  6. What Online Shoppers Like • The Selection Is Gigantic! • The Web is a World-Wide Marketplace • All the Latest Things Are There • Out-of-Stock Goods Are Available • Rare or One-of-a-Kind Things Are There • Product Searching is Quick and Easy • Bargain Hunting Is Fast and Thorough

  7. Online Shoppers Don’t Like… • The Need for Computer Familiarity • The Threat to Information Privacy • The Danger of Fraud or Identity Theft • Inability to Examine or Handle Goods • Lack of Face-to-Face Contact • Waiting for Purchases to be Delivered

  8. Our Objective Today • To Highlight the Positive Aspects • Demonstrating Some Techniques • Revealing Major Benefits • Providing a Few Tips • To Minimize the Negative Factors • Protecting Information Privacy • Guarding Against Fraud or Theft

  9. Topics for Today • Free-Riding the Web for Information • Product Searches to Find What You Need • Price Comparisons for Huge Savings • Coupon Clicking for Big Bargains • Pay Pal for Safe Payment Transactions • Keeping Personal Data Secure • A Very Brief Intro to eBay

  10. Free-Riding the Web • What is Free-Riding • Obtaining a benefit without paying for it • Free-Riding the Web • Shopping the Web for information • Buying from a conventional store • Free-Riding Conventional Stores • Shopping the stores, buying online

  11. Just Google It! • When Does a Noun Become a Verb? • When the noun is “Google” • Want to Find Particular Thingamajig? • Just GoogleIt! • Don’t think “thingamajig” is a word? • Then watch this THINGAMAJIG!

  12. Just Foogle It! • Want to Find the Cheapest One? • Just Foogle it, • Or Yahoo! it, • Or BizRate it, • Or NexTag it, • Or SearchEngineWatch it • To find more product search sites.

  13. Let’s Try It • I wanted to find a digital camera • I have an older Nikon camera • I decided to stay with that brand • Let’s do a product search using Google

  14. What Are Sponsor Links? • Notice the “Sponsor Links” on the top, bottom and right side. • This is one way Google makes money • Each time you click on a “Sponsor Link,” the sponsor pays Google • Sponsorship is no guarantee of a sound seller or a good deal

  15. Narrowing a Product Search • The search page header says: • Results 1 - 10 of about 4,000,000English pages for Nikon digital comers • Maybe we shouldrefine the search • Now we’re down to only 1,900,000 pages • These are pages, not camera models • Let’s check Nikon’s product line • Specifically, Digital Cameras

  16. Narrowing a Product Search • I want a small camera I can carry easily • I need at least 6 Megapixels • I have a black phone and like black • Lets check out the COOLPIX S50 • Here are the specifications

  17. Checking Product Reviews • Reviews of This Camera Are At: • Digital Camera Review • Digital Photography Review • Test Freaks • Digital Camera HQ • Many other sites

  18. I Love Everything but the Price • Slim, All-Metal, Matte-Black Body • 7.2 Megapixels for stunning prints • 3x Optical Zoom-Nikkor Glass Lens • Optical Vibration Reduction Image Stabilization • Huge, bright 3-inch high resolution LCD • Auto adjusts to keep shooting, even in low light • In-Camera Red-Eye Fix create stunning portraits • Pictmotion creates in-camera slide shows with music • MSRP: $299.95

  19. Let’s Do Price Comparisons • Nikon Coolpix S50 Camera • MSRP: $299.95 • Yahoo! Shopping • Froogle • BizRate • Amazon • Let’s play with Yahoo! Shopping

  20. Display and Sort Options • Show Grid View • Displays a grid rather than a list • Compare side by side • Shows selected (checked) items only • Sort criteria • Usually shows sort by relevance first • Sort by price - low-to-high or high-to-low

  21. Sorting by Price • Sorting low-to-high sometimes shows too many low-priced accessories • Walking through pages can be slow • Refining the search by price limits is often the best tactic • I know I won’t find one less than $100 • I won’t pay more than $300 • I set that price range

  22. Free-Riding the Web • I purchase on the Web very often • I have no fraud or privacy concerns • Yet, I didn’t buy the Nikon on the Web

  23. Free-Riding the Web • I wanted to: • See if the viewer was bright enough • Take some trial shots in the store • Compare S50 to my old Nikon • I bought it at the local Target store • It was on sale for under $200 • I could take it with me immediately • It had 90 day return privileges

  24. It’s All On The Web! • Free-Riding, Product Search and Price Comparisons Work for Many Products • Appliances • Furniture • Accessories • Apparel • Jewelry • Toys • Sporting Goods • Motor Vehicles • Boats • Services

  25. Free-Riding Retail Stores • Free-Riding Can Go Both Ways • Shoppers Visit Stores to: • Examine the goods • Handle the merchandise • Try on garments or shoes • Get information from sales staff • Then Go to the Web to Buy

  26. Consumers Love Coupons • Coupons can be obtained from: • Newspapers • Magazines • Catalogs • Postal mail • Supermarkets checkout counters • Dozens & dozens on Websites!

  27. www.bargainhead.net www.coolsavings.com www.couponcabin.com www.couponchief.com www.couponcraze.com www.couponheaven.com www.couponmountain.com www.coupons.com www.couponseven.com www.dealcatcher.com www.dealworker.com www.edeals.com www.eversave.com www.gogoshopper.com www.hotcoupons.com www.mysavings.com www.valpak.com www.wow-coupons.com Clicking Coupons

  28. Payment Through PayPal • PayPal is a way to pay for online purchases without risking somebody copying and using your credit card number

  29. Keeping Personal Data Secure • Never reveal your social security number online • Don’t provide your credit card number unless you are familiar with the seller • Don’t furnish information unless confident of the party soliciting it • Use PayPal or other financial transaction intermediaries

  30. Be Aware of Phishing • Phishing • (fish´ing) (n.) The act of sending an e-mail to a user falsely claiming to be an established legitimate enterprise in an attempt to scam the user into surrendering private information that will be used for identity theft. (source: webopedia) • Don’t open or reply to such messages

  31. Keeping Personal Data Secure • Follow responsible guidelines for online financial transactions • USBank • Yahoo! Security Center • Microsoft Security at Home • Citybank

  32. What You Might Not Know • Online marketers may track your visits, clicks, coming and going • Data provided at “registration” may be stored, merged, sold or traded • Your computers IP address is like a ID number for your computer • Linking to sites from email may provide your email address

  33. Tracking Online Shoppers • Online marketers may record: • If you have been at the site before • If you have purchased before • What and when • How you came to the site • From an email ad, search site, etc. • The contents of your “shopping basket” • What you put in, deleted, and left there

  34. Be Your Own Identity Thief • Establish multiple email names and addressed -- they’re often free • Use pseudonyms or variations of your first, middle initial and last name • Establish a dedicated checking account or credit card for online payments • Open an account at a private postal service location

  35. eBay Marketplace • eBay Official Site Provides Help • A walk-through tutorial for beginners • First time bidding and buying: • How to find an item • How to view and evaluate listings • How to easily bid and buy • How to complete a purchase

  36. Thanks for Participating • If you would like a copy of this program with all the links to the Websites, email: • rbsettle@mac.com • I’ll send you the URL (Web address) of my Website where you can download this PowerPoint program

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