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+5 Plan What is it?

+5 Plan What is it?. Homeowner’s Electrical Protection Plan. Plus 5 is a voluntary extended maintenance agreement on materials and workmanship that services the wiring in a new home for an additional five years beyond the builder’s one-year warranty. The +5 “Plan”.

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+5 Plan What is it?

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  1. +5 Plan What is it?

  2. Homeowner’s Electrical Protection Plan Plus 5 is a voluntary extended maintenance agreement on materials and workmanship that services the wiring in a new home for an additional five years beyond the builder’s one-year warranty.

  3. The +5 “Plan” The “Plan” is a systematic approach to gaining market share and organizing the residential electrical industry.

  4. Tool Bag Analogy

  5. Tool No. 1 • Homeowner’s Electrical Protection Plan • One of many tools • Provides the “foot in the door” for the Plan Manager and his signatory contractors when calling on builders

  6. Tool No. 2 - Evaluation • Self • Market • Competition • Local’s Attitude (members & leaders) • Available workforce • Available contractors • JATC • Resources

  7. Tool No. 3 - Structure • Support of local leadership • Support of membership • JATC cooperation • Contractor/NECA participation • Residential agreement

  8. Tool No. 4 – Administrative Systems • Data base of Builders • Data base of electrical contractors (union & non-union) • Plus 5 Web Site: www.plus5.org • Phone number • Printed materials

  9. Tool No. 5 - Partnerships • Home Builders’ Associations • Chamber of Commerce • Inspectors and Inspector Associations • Other IBEW Locals • Other Trade Unions • Manufacturers • Suppliers

  10. Tool No. 6 – Advertising • Television • Radio • Billboards • Yellow page • Newspaper and magazine (ads or articles) • Direct mail • Home and Builder Shows

  11. Points To Keep In Mind • There are no silver bullets • Hard to wear two hats • Advertising does impact the residential customers • Separate +5 and IBEW

  12. 2004 Advertising Program for Eastern Michigan Locals 557 (Saginaw), 692 (Bay City) and 948 (Flint)

  13. Advertising Program • Funding? • Evaluate your market • Determine most effective media sources • Make contact with media reps

  14. Funding • Shared by locals • Met with manufacturers to discuss partnerships

  15. Evaluate the Market • Amount of new homes being built • Where are they being built • Who is building / wiring them • Price range / demographics of buyers

  16. Media Sources • Most effective way to reach your target market • Radio • Television • Newspaper • Mailings • Trade / Builder Shows

  17. Eastern Michigan Campaign • Television Ads • Radio Spots • Mailings • Builders’ Shows • Direct Contacts • Workforce Participation

  18. Television Ads • TV12 Covers Flint, Saginaw & Bay City • Plus 5 ads and ads created to target specific systems “Family” – 30 sec. “Cutting Corners” – 30 sec. “Structured Wiring” – 30 sec. “Back-Up Generator” – 30 sec.

  19. Radio Ads • WCRZ 108 In Flint • WHNN In Saginaw & Bay City • Utilized the available plus 5 spots “Call Toll Free” – 60 sec. “Informational” – 30 sec. “It’s Free” – 60 sec. “Protect Your Home” – 60 sec. “Visit Plus5.org” – 60 sec. • Customized spots to direct people to builders .

  20. Radio Ads(continued) • Customized spots to direct people to builders “Sunrise Homes” – 60 sec. “GD Builders” – 60 sec.

  21. Mailings • Brochures to builders / developers @ strategic intervals • Mailing to electrical contractors inviting them to become +5 contractors

  22. Builders’ Shows • Set up a +5 booth at each Builders’ Show • Promote the Plus 5 Program, contractors and services

  23. Direct Contacts • Call on builders / developers • Call on electrical contractors

  24. Workforce Participation • Referral incentive program • Window stickers

  25. Time Line • Start mid January and run through mid-April • Monthly mailing to builders • Builders’ Shows from February to May • Mid-May evaluate and adjust

  26. Generator Partnership Consumers Energy and The Michigan +5 Programs

  27. Utility / Generator Partnership • Michigan +5 members • Utility company (Consumers Energy) • Cutler/Hammer • Briggs and Stratton

  28. Michigan +5 • Network of quality contractors • Convenient and reliable for the utility company • Network of training facilities

  29. Utility Company • Receive calls from customers for back-up power systems • Pre-qualify leads • Direct leads to local contractors • Impressed with +5 program • Did not play union card

  30. Cutler-Hammer Briggs & Stratton • Impressed with training network • Provided training program to certify contractors • Worked with distributors to establish availability and pricing

  31. Creating Residential Contractors New Contractor Classes and Residential Contractor Association

  32. New Residential Contractors • Conducted new contractor classes • Residential contractor organization

  33. Contractor Classes • Conducted to provide basic estimating and business training • Presenters – +5 Plan Manager, accountant, insurance agent, Business Manager and manufacture reps • Estimating training & project

  34. Residential Contractor Association • Invited all members with contractor license and those that completed new contractor class • No one looks out for interests of those in single family home market • More to come ……

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