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Create Award Winning Websites! A Look at the AAM Website Award Winners

Create Award Winning Websites! A Look at the AAM Website Award Winners. Presenter: Gail Perry, CPA Publisher/Editor-in-Chief AccountingWEB Sponsored by:. About the Presenter. CPA Financial journalist Editor-in-Chief/Publisher of Former tax accountant at Author of 30 books, including.

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Create Award Winning Websites! A Look at the AAM Website Award Winners

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  1. Create Award Winning Websites! A Look at the AAM Website Award Winners Presenter: Gail Perry, CPA Publisher/Editor-in-Chief AccountingWEB Sponsored by:

  2. About the Presenter • CPA • Financial journalist • Editor-in-Chief/Publisher of • Former tax accountant at • Author of 30 books, including

  3. Your Website • What purpose does it serve today?

  4. Your Website – Questions to Ask • What purpose could it serve? • What do you need your website to do? • What’s not getting done that you would like to change?

  5. Website – Basics • Basic information about you and your company • Company name • Address/Map • Names of contacts • Phone number(s) • Email contact info • Hours (if appropriate)

  6. Website – Basics • Basic information about the services you provide • List and description of services • Testimonials • Descriptions of the problems you solve

  7. Website – Navigation • User-friendly navigation • Menu on every page • Contact info on every page

  8. Website – Search feature • Where to get search program • Same place on every page • Monitor searches • Direct connection with new business? • Try search yourself to validate results

  9. Call to Action • Every page should have a call to action • Same place on every page • Monitor searches • Direct connection with new business? • Try search yourself to validate results

  10. Innovative Design • Using a template • Replace canned images • Use graphics • Original art • Pantone colors – trends/meaning of colors

  11. Blend Design with Niche • Family service? Use drawings from staff or client children • Real estate? Show local neighborhood streets or businesses • Artists? Show gallery items of picture of symphony • The key is to connect potential clients with your passion

  12. Sharing Images • Pictures of office • Pictures of staff • Look friendly!

  13. Real Life • Page dedicated to community service • Pictures • Description of service • Call to action – how visitors can get involved • Awards, accomplishments, accolades, etc. • Doesn’t have to be accounting-related

  14. Consider Live Interaction • Pop-up or Call center • Busy season tax Q&A • Avatar • Chat window

  15. About SurePayroll SurePayrollis the trusted provider of easy online payroll services to small businesses nationwide. Whether a business has 1, 10, or 100 employees, SurePayroll delivers peace of mind by combining innovative, industry-leading technology and personalized support from an award-winning, U.S.-based customer care team. For more information, please visit www.SurePayroll.com.

  16. Company Involvement in Social Media • Where can you be found? • Twitter • Facebook • LinkedIn • Other

  17. Consider the Reaction of a New Client • Step outside and look at the site as if you were a stranger • Solicit outside opinions

  18. Consider the Usefulness of Site to Staff • Employee satisfaction with beautifully branded site • Sense of pride • Improved employee loyalty and attitude • Translates into improved business and revenue • Intranet feature

  19. Remain Up-to-Date • Responsive Design • Flash/Java – Make sure your design works on mobile and tablet devices

  20. Client Usage • Document sharing • Communication – secure messaging channel • Secure login: “Most important thing on my accountant’s site is the Client button”

  21. Measuring ROI • Google Analytics • Chartbeat (fee) • User survey: How did you find our website? • Client survey about website • Commentary from firm members about client reactions, usage of site • Specific link or phone # tied to site

  22. Cost Factors • Development • URL Registration • *** Plan up front so you know what you want to accomplish • Portal software • Secure document exchange • Work with marketing professional

  23. Keeping Your Website Up-to-Date • Dedicated in-house person (even if the site is maintained remotely) • Write/deliver content • Make sure all content is current • Update frequently

  24. Celebrate Your Success! • Announcements • Launch Party • Share your knowledge with clients

  25. Final Comments • Website is one piece of the marketing package • The site isn’t going to do your marketing for you • Accountants need to remember that sales is part of their job!

  26. Thank you for Attending!!! Questions gperry@accountingweb.com Sponsored by:

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