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Pennsylvania Tourism Summit Tuesday – May 6 th General Session

Pennsylvania Tourism Summit Tuesday – May 6 th General Session . Joe Massaro General Manager – Harrisburg Hilton PATT Board Chair. Summary. Pennsylvania’s Tourism Industry has tried to effectively impact key issues facing our industry: Tourism Funding Hotel Tax Issues

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Pennsylvania Tourism Summit Tuesday – May 6 th General Session

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  1. Pennsylvania Tourism SummitTuesday – May 6thGeneral Session

  2. Joe MassaroGeneral Manager – Harrisburg HiltonPATT Board Chair

  3. Summary • Pennsylvania’s Tourism Industry has tried to effectively impact key • issues facing our industry: • Tourism Funding • Hotel Tax Issues • Infrastructure & Transportation Concerns • Post Labor Day School Start • Fragmentation and diversity of the industry has compromised • its ability to deliver a strong, cohesive, unified and consistent voice

  4. The time is now to come together to form one voice focused on: Advocacy Education Professional development Stronger legislative relationships To succeed we must develop: Clear vision Increased awareness and understanding of the positive impact tourism has on PA

  5. Donna HoldorfExecutive DirectorNational Road Heritage Corridor & HeritagePA RepresentativePATT - Treasurer

  6. PATT “Investment” Pennsylvania Association of Travel and Tourism (PATT), working with industry professionals in both the public and private sector to unify and lead Pennsylvania’s travel and tourism industry, by presenting one unified voice on public policy. ADVOCATE INFORM BUILD DEVELOP

  7. Matt Price Executive Director Huntington County CVB PATT – Incoming Chair

  8. “Sustainable Tourism Funding” • PATT’s Proposed Funding Models • Tourism Tax Credit (HB 1216) • Missouri Model • Percentage of 6% State Room Tax (HB 1635) • Other(s) Proposed Funding Models • Gaming Monies • Percentage of Local Room Tax • Political Landscape for Tourism Funding? • Timing for Legislation being introduced?

  9. Mike StershicPresidentDiscoverLehighValley

  10. Local Room Tax Recommendations • Proposed Legislative Recommendations: (3rd – 8th Class Counties at 3% - Section 1770.6 & 1770.2) • Debate about Rate Increase for those counties to 5%? • Tightening up the 6 uses for room tax as spelled out in the legislation • Additional Penalty Language • Expanding the Definition of “Hotel” • Establishing “Natural Person” as those who should be paying room tax • Strengthen De-Certification Process

  11. Local Room Tax Recommendations Proposed Educational Recommendations: DMO’s establish “DMO/TPA Minimum Standards” (Industry best practices) More partnership with state agencies on enforcement issues Work with statewide associations on collection issues and educating their constituents: County Commissioners Association, County Treasures Association, Townships, Boroughs etc… Establishing a Legal Defense Fund Establish a Hotel/Room Tax Advisory Group to mediate issues.

  12. Local Room Tax Recommendations Room Tax Reform Legislation Working with Partners Timing for Legislation? Next Steps?

  13. Jim Lee PresidentSusquehanna Polling and ResearchPATT Keystone Member & Exclusive Affinity Partner

  14. Tourism in PA What Pennsylvanians say in the Spring Omnibus Poll conducted by Susquehanna Polling & Research, Inc.

  15. Tourism Funding Rates Low with Pennsylvania 65%

  16. Awareness of tourism ads varies by media market, from a high of forty percent in Central Pa. to a low of twenty percent. Less than 1 in 3 have seen Ads Promoting Tourism 64% 30%

  17. How our research services can play a role? A prime example… • Learn more about who your customers are and what they need • Establish a “baseline” and discover best communication channels • Increase awareness of travel opportunities & educate PA residents on benefits of tourism • Identify gaps in perceptions and grow support for tourism funding www.paturnpike.com/TurnpikeTAP

  18. Let us help you find your Research Solution today! Find Us 10 N. Progress Ave. •Harrisburg, PA 17109 • (717) 233-8850 www.susquehannapolling.com Twitter: @SusquehannaPR LinkedIn: Susquehanna Polling & Research, Inc. Wordpress: sprblog.wordpress.com SP&R is a proud Exclusive Affinity Partner of PATT

  19. Joe MassaroGeneral Manager – Harrisburg HiltonPATT Board Chair

  20. TravelPAC

  21. PATT’s Role with Elected Officials

  22. Advocate for emerging issues • Branding • Marketing • Spokesperson • Support

  23. How do we do that?

  24. TRAVELPAC!!!!

  25. Save the Date!!!!2014 TravelPAC Golf EventWednesday – September 17th12:30 pm Shotgun Start

  26. Questions????

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