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Consumer Behaviour Doing the right thing vs Having the best stuff Graeme Philipson

Consumer Behaviour Doing the right thing vs Having the best stuff Graeme Philipson 2008 Electrical Industry Leaders Forum. The Sustainable New Home in 2008. Email Survey in December 2007 7270 Respondents – Big Picture Questions (Currently installed technology)

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Consumer Behaviour Doing the right thing vs Having the best stuff Graeme Philipson

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  1. Consumer Behaviour Doing the right thing vs Having the best stuff Graeme Philipson 2008 Electrical Industry Leaders Forum

  2. The Sustainable New Home in 2008 • Email Survey in December 2007 • 7270 Respondents – Big Picture Questions (Currently installed technology) • Subset of 1284 Respondents – Home buyers and builders (“Survey Group”) • Follows on from Sustainable Home report (June 2007) • Extensive cross-tabbed analysis by demographic group

  3. Demographics • Age • Employment Status • Education Level • Gender • Home Ownership (own, rent, mortgage) • Household type (numbers of adults & children) • Location (state and metro vs regional) • Household income

  4. Buying, Building and Renovating

  5. Operating Cost vsPurchase Cost

  6. Larger vs Smaller

  7. CurrentHousehold Technologies

  8. Water and Energy Technology(All Respondents)

  9. Home Automation Technology(All Respondents)

  10. Digital Entertainment Technology(All Respondents)

  11. Communication Technology(All Respondents)

  12. Importance ofHouseholdFeatures

  13. Importance of Energy Features

  14. Importance of Building Features

  15. HeatingandCoooling

  16. Desired Hot Water System

  17. Desired HVAC System

  18. Amount Willingto Spend

  19. Amount Willing to Spend

  20. Awarenessof Issues

  21. Awareness of Energy and Water-Saving Features

  22. Awareness of Energy-Saving Building Materials

  23. Awareness of Home Automation Technologies

  24. Sources ofInformation

  25. Main Sources of InformationHome Building – General

  26. Main Sources of InformationHome Building – Electrical and Lighting

  27. Main Sources of InformationEnergy Conservation

  28. Main Sources of InformationRenewable and Solar Energy

  29. Main Sources of InformationHome Automation

  30. Main Sources of InformationCommunications Technology

  31. Main Sources of InformationEntertainment Technology

  32. Main Sources of InformationSecurity Technology and Services

  33. Wot’s it all mean, then? • People are very green ... • ... but they still want their creature comforts • Home automation is not a big deal ... • ... but entertainment and communication is • Technology is changing very quickly ... • ... and so are consumer expectations

  34. Consumer Behaviour Doing the right thing vs Having the best stuff Graeme Philipson 2008 Electrical Industry Leaders Forum

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