1 / 18

Re-defining Localization at Yahoo! as a corporate strategic growth driver

Re-defining Localization at Yahoo! as a corporate strategic growth driver. Salvo Giammarresi, Ph.D. Senior Director of Localization localizr@yahoo-inc.com. Oct 11, 2011. A great global Internet brand.

moswen
Download Presentation

Re-defining Localization at Yahoo! as a corporate strategic growth driver

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Re-defining Localization at Yahoo! as a corporate strategic growth driver Salvo Giammarresi, Ph.D. Senior Director of Localization localizr@yahoo-inc.com Oct 11, 2011

  2. A great global Internet brand Yahoo! attracts more than 680 million unique visitors a month, reaching 50% of the global online population and accounting for 5% of all time spent online globally. • Source: comScore Media Metrix, Worldwide, March 2011

  3. No. 1 Mail service in the US • Source: comScore Media Metrix, U.S., March 2011

  4. No. 1 Instant Messenger in the US • Source: comScore Media Metrix, U.S., March 2011

  5. You get the pattern…

  6. How can localization help drive growth?

  7. The prelude: a huge opportunity • Localization teams fragmented, ad-hoc • No standard localization processes • No real central vendor management • No quality success criteria orKPIs set • No central financial oversight Operationally: Not scalable, not efficient Strategically: Localization often was an after-thought Financially: No central budget & oversight

  8. The goal • Centralized and strategic localization team • Standard localization processes • Central vendor management • Quality success criteria andKPIs • Central financial oversight Operationally: Scalable, efficient Strategically: Localization as a fore-thought Financially: Central budget & oversight

  9. The plan – phase I • Raise executive awarenessof the power of localization • Set a corporate goal: enable all our products to be localizable and get more products inmore locales • Centralize all localization teams and budgets

  10. The plan – phase II • Standardize on a scalable localization process • Re-define the role of the Localization Project Managers • Re-define the interaction between the Localization team and other functional teams

  11. The plan – phase III • Establish KPIs & success criteria • Re-confirm & deepen the partnerships with our LSPs • Standardize on one localization platform • Create a scalable, automated and continuous localization engine with very fewfriction points

  12. Localization at Yahoo Yesterday Product 2 Product 4 Product 3 Product 6 Product 1 Product 5 Tool 1 • Tool 2 • Tool 4 • Tool 3 • Tool 5 • Tool 6

  13. Localization at Yahoo Tomorrow Product 2 Product 4 Product 3 Product 6 Product 1 Product 5 Workflow Management L10n Project Management I18n QA Terminology Style Guides Metrics&KPIs L10n QA Machine Translation LSPsCrowdsourcing Global Live Products

  14. Localization at Yahoo Tomorrow Product 2 Product 4 Product 6 Product 1 Product 5 Product 3 Continuous Localization workflow Global Live Products

  15. Today Localization is a corporate priority • Yahoo’s visionTo deliver your world, your way • One of 2011 strategic priorities: Modernize, Globalize and Localize our platforms and products

  16. FutureWhat is the next evolution of our localization team?

  17. Final thoughts • Localization teams play a huge role in a company’s success • When operating horizontally in a centralized fashion, localization teams have a unique perspective on what and how to optimize across many teams • Localization teams can be catalysts for change within organizations • Very few teams have the end to end perspective that localization teams have • It’s harder to affect larger organizational changes if you first have not optimized your localization eco-system

  18. Thank you! Salvo Giammarresi, Ph.D. • Senior Director of Localization localizr@yahoo-inc.com Localization World Santa Clara 2011

More Related