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Stefania Minestrini APAT - Service for Environmental Certifications – Ecolabel Sector

TAIEX Seminar Bucharest, 13th of March 2008. A case of successful implementation of the Regulation in a Member State. Stefania Minestrini APAT - Service for Environmental Certifications – Ecolabel Sector. THE ROLE OF APAT IN THE EUROPEAN ECOLABEL AWARDING PROCESS.

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Stefania Minestrini APAT - Service for Environmental Certifications – Ecolabel Sector

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  1. TAIEX Seminar Bucharest, 13th of March 2008 A case of successful implementation of the Regulation in a Member State Stefania Minestrini APAT- Service for Environmental Certifications – Ecolabel Sector

  2. THE ROLE OF APAT IN THE EUROPEAN ECOLABEL AWARDING PROCESS Technical support to the Italian Competent Body • The IT CB sends the dossier to APAT to evaluate the application • APAT carries out the evaluation within 60 days and comunicate it to the CB

  3. THE ROLE OF APAT IN THE EUROPEAN ECOLABEL AWARDING PROCESS Technical support to the Italian Competent Body for the activities at the European Commission • Revision and development criteria • Promotion and development of new product groups

  4. Procedure for the assignement of the EU Flower in Italy THE APPLICANT Send the application and documentation APAT examines the dossier (approx. 60 days) Committe Ecolabel-Ecoaudit APAT The Committee awards the label (30 days) The Committee notifies the decision at the EC EUROPEAN COMMISSION

  5. Evolution of the European Ecolabel in Italy (1998-2008)

  6. Tourist accommodation licenses in Europe (Total 162)

  7. Camp site service in Europe (Total 40)

  8. WHY ITALY IS THE FIRST COUNTRY in UE? • Because there is no a national label?? • Because of a massive presence of SME and MICRO • Because of important efforts in marketing!!

  9. TARGETS IN MARKETING EFFORTS • Until now, towards the supply side (companies) • Involvement of Industry Associations • Use of their means of communication for their members • Seminars, workshops • Specific fairs • Special focus on tourist services

  10. TARGETS IN MARKETING EFFORTS • From now, towards consumers • Involvement of Consumer Associations • Press, media • Special Guides • Communication events (schools) • Special events at regional level

  11. THE EU ECO-LABEL REGULATION Article 10 Promotion of the label Member States and the Commission shall, in cooperation with the members of the EUEB, promote the use of the Community eco-label by awareness-raising actions and information campaigns for consumers, producers, traders, retailers and the general public, thus supporting the development of the Scheme.

  12. APAT’s promotion activities at national level: • Contracts with ARPA/APPA • Realisation and participation at congresses and seminars • Participation in specific fairs (BIT, SIA, ecc.) • Realisation of specific promotional campaigns: European Flower Week

  13. EU Eco-label Promotional campaign European Flower Week 2004 • Realisation of specific web site www.ecolabelweek.apat.it/ • Involvement of retailers • School activities • Communication to media

  14. Dialogue with key stakeholders (phase 1) and campaign towards consumers in 9 Member States in October 2004 (phase 2) Participants: France, Italy, Netherlands, UK, Ireland, Belgium, Austria, Sweden and Denmark Other partners: European Consumer Organisation (BEUC), European Environmental Bureau (EEB) Danish Consumer Council, Södahl Design A/S, Coop Italia, Coop Denmark and Akzo Nobel Finance: LIFE project. Budget: 3,1 million euro European Flower Week

  15. Some materials of the Flower Week Campaign

  16. Contacts: APAT- Eco-label Sector Via Vitaliano Brancati, 4800144 ROMA Ph: +3906.5007 2231 Fax: +3906.5007 2078e-mail:ecolabel@apat.it

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