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SAVING 6 MILLION HEARTBEATS

SAVING 6 MILLION HEARTBEATS. Awhhh…What’s Happening?. 13,000,000. 12%. 6,500,000. Artificial abortion?. 无痛人流. 12-15 Years Old. How do We do to help?. Let’s talk about birds & bees!. Video Clips. S. W. O. T. So, Where We Get Started?. Internet. Parents. Celebrities. Hospitals.

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SAVING 6 MILLION HEARTBEATS

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  1. SAVING 6 MILLION HEARTBEATS

  2. Awhhh…What’s Happening? 13,000,000 12% 6,500,000

  3. Artificial abortion? 无痛人流

  4. 12-15 Years Old

  5. How do We do to help? Let’s talk about birds & bees!

  6. Video Clips

  7. S W O T

  8. So, Where We Get Started? Internet Parents Celebrities Hospitals Government Relationships Schools Libraries Charity Peers NGO Volunteers Tutors Public Service Advertising Corporate Business Teachers Social Networks Investors Teenagers

  9. Product Channel

  10. Beginning of Campaign

  11. A Brand-new Role Virtual Lives Games Encyclopedia Cartoon Education Get Coupon Memo of People Instant Service etc.

  12. Government Fund Manufacturer Device IT Company Software School Deliver & Guide Hospital Aid & Consulting Volunteer Hands-on experience Celebrities Influential Voice Corporate CSR Broadcasting Media

  13. Citizen Teenagers Parents Education Law & Policy Opinion Leaders Schools Government

  14. However, You Might Doubt… • Why you aim the market in junior hi school(12-15y)? • Why a new tablet but not a app or something else? • Teenagers are being tagged due to having the devices? • - What about the teenage girls in rural area?

  15. For Heartbeats Thank You! Healthily Happily Hopefully

  16. Q A

  17. Appendix

  18. The SWOT for I robot Weakness: In promotion being marked as the ‘bad boys/girls’ Need attractive marketing channel and method to approach the target Strength: Nice design and fun game which fit for teenagers: have and learn Peer to peer and self-learning process: avoid the embarrassment from traditional sex education. Innovative technique to facilities the sex education Threats: The toy will suffered form moral criticize; Need strong support form school and parent and other part to promote; Conservative social environment; Opportunity: First moving advantages in this demine: no one before us, and Blue ocean market; Great potential and big market: teenagers near to 2 亿, they all have need for the sex information

  19. 一是快，三分钟，告别意外烦恼 Fast, itonly takes 3 minutes and all the problem solved... 二是无痛 No pain 三是梦，做人流好象是做一场梦 The operation is justlike a dream, after you wake up,Everything goes well.

  20. 持学生证做无痛人流享八折优惠 Student discount “小手术”just one small operation The first price is 328 RMB for one abortion operation 各类“无痛人流”广告围剿大学生 Artificial abortion ads surround the campus

  21. Sensible curious Brand consume 湖南卫视 CCTV-５ 湖南卫视 CCTV-５ Picky about the design of the product, pursue multifunction product Food: milk, and fruity juice and snacks Sexual impulse Sports shoes Consumer Behavior Analysis for teenagers Stable economy source

  22. Proud of Chinese traditional culture Top 10 popular brands For teenagers NIKE; ADIDAS; PEPIS

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