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OFFROAD’ 18 FULL THROTTLE P OSITION BAJAJ QUTE. KRITI SETH RISHABH DAGA (IIFT, DELHI). MARKET RESEARCH CONDUCTED AMONG 128 RESIDENTS TO UNDERSTAND TRANSPORT SCENARIO IN DELHI. 85%. 78%. 64%. 43%.
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OFFROAD’ 18 FULL THROTTLE POSITION BAJAJ QUTE KRITI SETH RISHABH DAGA (IIFT, DELHI)
MARKET RESEARCH CONDUCTED AMONG 128 RESIDENTS TO UNDERSTAND TRANSPORT SCENARIO IN DELHI 85% 78% 64% 43% Gurgaon Corporates reported absence of intra campus transport and having to walk to go from one point to another Reported requirement of women cab drivers Reported E-rickshaws to be very slow for last mile connectivity from metros and railway stations Europe leads the quadricycle market. Targeting elderly in Europe. Reported Autos to be polluting and uncomfortable
C TARGET GROUPS FOR QUTE UN Women to create 1 million jobs for Women Cab Drivers, 2020 Bajaj Qute “Women for Women” Railways, 30 mn Daily Passengers Metro, 27 Lakh Daily Passengers Safer than Autos, E-Rickshaw and Tuk-Tuk Ease Of Use First Time Women Drivers Collaboration with Ola, Uber and Meru Cabs Safe, Comfortable, Cost Effective Last Mile Connectivity To and From RAILWAY, BUS and METRO Stations Metal roof top can carry 50 Kgs luggage of passengers Intra Industrial Corridor Commute – Bajaj Qute Convenience Fiscal Allocation for ICs up by 24.42% End To End Integrated Mobility Affordable public transport consciousness of saving the environment
5 CITIES TO TARGET FOR QUTE DELHI • High Population Density • Challengeable market share of e-ricks and autos • Good Opportunities at lower segment of society • Scope of Improvement in Last Mile Connectivity JAIPUR Tourism Hub Development of Mega Cities PUNE NAGPUR • Industrial Corridor • Inefficient Public Transport Smart City Investment Low Living Cost Large Opportunities for Travel Industry BANGALORE • Scope of Transport improvement • Industrial Hub • Targeting Safety of Women