1 / 24

Business Plan Preparation

Learn how to create a killer slide presentation for your business plan, covering key points such as the solution, target market, competition, sustainable competitive advantage, and more. Get the attention of investors and secure funding for your venture.

mriney
Download Presentation

Business Plan Preparation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Plan Preparation Frank MoyesLeeds College of Business University of ColoradoBoulder, Colorado Business Plan Preparation: Killer Slide Presentation

  2. Introduction (3 key points) The solution Need & Opportunity Target Market Competition Sustainable Competitive Advantage Management Key Marketing Strategies Risks Financial summary Revenue model Funding & Offering Conclusion (3 key points) Killer Slide Presentation Business Plan Preparation: Killer Slide Presentation

  3. Title Slide • Name of your firm • Date • Name of investor firm • Optional: How much money is being sought for this round? • Appropriate graphics (logo, etc.) Business Plan Preparation: Killer Slide Presentation

  4. Introduction • Elevator speech (not on slide) • Value proposition (not on slide) • Introduce team • 3 key points want investors to remember • Get their attention Get their attention Business Plan Preparation: Killer Slide Presentation

  5. Need • What problem are you solving? • Must be easily understood & communicable • Validate by referring • Customer research • Interviews – use quotes What is the pain? Business Plan Preparation: Killer Slide Presentation

  6. Opportunity • Size & growth • Trends • Focus on your segment Base for Marketing Plan Business Plan Preparation: Killer Slide Presentation

  7. The Solution • Describe what you do • Key features • Benefits to target customer (could be a 2nd slide) • Future products/services What are the unique benefits? Business Plan Preparation: Killer Slide Presentation

  8. Target Market • Validation - use your market research • Consumer • Demographics & psychographics • How make buying decisions • Business • Types of companies • How make buying decisions Who's your customer Business Plan Preparation: Killer Slide Presentation

  9. Competition • Identify your competitors • Current & future • Direct & indirect • Strength & weaknesses • Barriers to entry that you face • Those that you can create Positioning Business Plan Preparation: Killer Slide Presentation

  10. Sustainable Competitive Advantage • How are you different than your competitors • Perceptual maps • Barriers to entry that you can create • Resources and capabilities Sustainable Business Plan Preparation: Killer Slide Presentation

  11. Key Marketing Strategies(could be 2-3 slides) • High Level description • Target market • Distribution - channel • Positioning strategy • Sales strategies • Advertising & Promotion • Pricing strategy (could be in Revenue slide) • Roll out plan • Partnerships Business Plan Preparation: Killer Slide Presentation

  12. Distributors 6 US 10 European 2 Asian MID-MARKET INDIRECT SALES Strategic PartnersIBM 82% F1000 DIRECT SALES $4B Market Go To Market Strategy Today 18% Business Plan Preparation: Killer Slide Presentation

  13. DistributorsSirriusAvNetSupport Net MID-MARKET Strategic Partners IBMISS SymantecTripwire INDIRECT SALES 50% IndependentSoftware Vendors JD EdwardsSAP Infinium 50% F1000 DIRECT SALES $4B Market Go To Market Strategy Tomorrow Business Plan Preparation: Killer Slide Presentation

  14. Management • Key officers • Backgrounds • Accomplishments • Who is missing? • Interim management Business Plan Preparation: Killer Slide Presentation

  15. Financial Summary

  16. Revenue • Revenue forecast • Key elements of revenue model • Market size • Market share • Growth rate • Number of customers, units, etc. • Pricing strategy • Channel discount • Etc Business Plan Preparation: Killer Slide Presentation

  17. Talk About Your Critical Assumptions • Margins • Comp’s • Key assumptions • Break-even • Major expenditures • Working Capital • Burn rate Key drivers Business Plan Preparation: Killer Slide Presentation

  18. Risks • 2 or 3 that are unique to you venture • What can go wrong? • What must go right? • How will you mitigate Business Plan Preparation: Killer Slide Presentation

  19. Funding • How much funding is required • Major uses • Product launch • Capital expenditure • Marketing campaign • Etc. Business Plan Preparation: Killer Slide Presentation

  20. Offering • Different rounds • Amount being raised • % of Company • Return on Investment • Debt • Repayment terms • Interest rate • Exit Business Plan Preparation: Killer Slide Presentation

  21. Conclusion • Summarize 3 key points • Good investment • Questions Viable company Business Plan Preparation: Killer Slide Presentation

  22. Operations (alternative) • How add value • Describe process • Major expenditures Business Plan Preparation: Killer Slide Presentation

  23. Benchmarks (alternative) • 3 to 5 events critical to success of venture • Timeline Business Plan Preparation: Killer Slide Presentation

  24. Guidelines • Use your customer surveys to support • Tell a story • Use charts, graphs, simple tables Business Plan Preparation: Killer Slide Presentation

More Related