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An approach to transformational change at Washington University

Learn about the successful approach to transformational change at Washington University and the key tactics used to drive organizational and financial success. Discover the importance of commitment from the highest level, access and integration with key partners, and resources for change.

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An approach to transformational change at Washington University

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  1. An approach to transformational change at Washington University April 13, 2012 Mark Smith Assistant Vice Chancellor

  2. Structure For Transformational Change • The call for change • Commitment from highest level • Organizational and financial structure that encouraged success • Access and integration with key partners • Resources for change

  3. Plan For Transformational Change • Research vs. trial and error • Aggressive outreach • Communication with students • Marketing to employers • Washington University “challenge” • Cooperation with campus partners

  4. Specific Tactics For Change • Branding • Career Consultants • Parents • Stipend Program • “Focus Groups” • External Relations Position

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