TRENDY TRAVEL: Get Emotional about Sustainable Transport & Soft Mobility

1. TRENDY TRAVEL:Get Emotional about Sustainable Transport & Soft Mobility Projekt unterstützt durch “Intelligent Energy – Europe” Programme of the European Community www.trendy-travel.eu

2. Project Summary Hauptziel ist es zu zeigen wie man nachhaltigen Verkehr mehr emotionalisieren kann, um damit eine Verlagerung vom Auto auf gesündere, umweltfreundlichere Verkehrsarten zu erreichen. • 5 Anwedungsbereiche werden in 11 Ländern umgesetzt: • 1: Storytelling – interessante Geschichten sollen Zuhörer/Zuseher /Leser fesseln • 2: Rituale geben Struktur– bicycle events through the year • 3: Imageverbesserung hauptsächlich in den Neuen Mitgliedstaaten • 4: Pleasing the eye: good design for sustainable transport • 5: Kinder erziehen ihre Eltern: wie Kinder ihre Eltern in Richtung nachhaltigen Verkehr lenken können Erwartete Hauptergebnisse sind: Lokal: Verminderte Emissionen, Energie- und Kosteneinsparung Gemeinsam: verschiedenstes Verbreitungsmaterial Global: Anwendungen, die über ganz Europa verbreitet werden können

3. WP3 T1: Storytelling NS:range of different pilot campaigns (incl. Health and Railway travel), exciting stories, stickers, thematic brochure, re-design of bicycle park etc. BUS CONSULTING: installment of sms-text competition into web-based computer art project FGM-AMOR: set of short stories, set of video clips, set of cartoons and illustrations MODELLSCHULE GRAZ: installment of yearly project with comics on sustainable travel

4. WP3T2: Rituals provide structure CCC: Bicycle Event Calender, Fashion Show, promotion of good cycling routes, etc. FEMMO: Bicycle Event Calender, incl. bicycle fair and bicycle circus and various campaigns VHCB: Bicycle – new fashion in Vilnius AGEAS: Bicycle Event Calender with various events and car free Sundays MARTIN: 3 parts of bicycle calender, e.g. SIU: Bike to University Month, Spring flee market for bikes and bike competitions PMO and VHCB will take up at least two examples

5. WP3 T3: Raising the image MARTIN: Education of key target groups, including children, teenagers, senior citizens, vendors and sports clubs as well as doctors and health organisations, etc. FGM: Brochure about good reasons for cycling AGEAS: Bike sharing, recreational cycling tours SIU: Bikerental and leasing service, recreational cycling tours, bike competitions, marketing etc. EAP: Establishment of sport links, media connection and talking points VHCB: Bicycle fashion contest FEMMO: Campaign bus

6. WP3 T4: Pleasing the eye MODELLSCHULE: Emotionalization of European travel and transport scene through visual design; creation of visuals CCC: Design ofbike clothing and accessories FGM-AMOR: Development of further graphics, cartoons and pictures as well as creation of visuals ÖKI: Development of resource pack on good design in cycling, including cycling routes and maps and equipment NS: Resource pack for improved station design FEMMO: Design of bike clothing and accessories MARTIN: Development of design guidelines for cycling infrastructure

7. WP3 T5: Children guide parents ÖKI: Kindergarten lottery, bicycle trailer service, Kindergarten books PMO: Media partnership, Traffic Snake Game, Kindergarten bicycle training, picture books MARTIN: Kindergarten travel programme, kindergarten books VILNIUS: Workshops with parents and children, kindergarten training for safe cycling, contests FEMMO: Back on your bike- training, bike rotation in primary schools and kindergartens, bicycle traffic school, safe ride to school, cycle to school initiative, etc.

8. Background • Some basic facts illustrate the motivation for the emotional promotion • of clean urban transport: • more than 50% of all human decisions are emotional - often against rational awareness • most marketing campaigns for cars target human emotions • more than 90% of all marketing expenses for transport come from car manufacturers TRENDY TRAVEL: aims to ensure that Public transport, cycling and walking are associated with positive emotions like excitement, fun, being moved emotionally lust for life, pride etc.

9. Objectives and Main Steps • The overall objectives are: • Change of perception and attitudes towards sustainable transport modes • Setting anchors for sustainable transport and soft policies in city policy • Usage of facilitating materials created in TT • Creating virtuous circles (upward spirals) for sustainable transport • Achieving dissemination of good practises • Energy savings, emissions reductions, cost savings

10. Objectives and main steps What Trendy Travel Sites Plan to do: 5 sites will empower Children To Guide Their Parents to make more sustainable travel choices, through training, workshops, games and competitions 5 New MemberStates will Raise The Image Of Cycling through celebrity endorsements, special events/tours & other campaigns to create a new mobility culture Ritual Events will be organized to promote cycling throughout the year at 8 sites with various events and yearly campaigns Power of EnduringStories using texts, picture stories, video clips, metaphors, analogies & theatre plays to promote “Trendier Travel“ will be carried out by 4 partners 6 sites will be involved in developing good/corporate designs for infrastructure & gear to Please The Eyes of cyclists, skaters & pedestrian rail commuters. Pictures, paintings &cartoons on sustainable travel will be produced

11. Expected Results Key Deliverables/outcomes/results Adatabase of storiesas booklets, plays, video clips, cartoons, illustrations, photo and comic strips used to promote sustainable travel 8 calendarsof events to promote cycling A Brochure on21 good reasons for cyclingin at least 6 languages Best-Practice Fact sheetson raising the image of cycling 10 “Bicycle climate tests” completed Good design resource packsfor infrastructure & gear that please cyclists, skaters & pedestrian commuters Picture booksfor kindergartens “Recipes” for cycling training, competitions and games for schools and kindergartens

12. Partners and Contacts • CO-ORDINATOR: • Cork City Council, • Anglesea Street, City Hall, IE Cork – Ireland • Ms. Gaelle Croisier or • Mr. Pat Casey •  E-mail: traffic@corkcity.ie • +353 21 492 4452 or • +353 21 492 4657 •  +353 21 492 4782 Project Website: www.trendy-travel.eu

13. Partners and contacts ITALY ÖKOINSTITUT Südtirol/Alto contact: Mr. Harald Reiter/Ms. Franziska Mair AGEAS: Agencia per la gestione energia-ambiente sviluppo sosteniblile Salerno contact: Ms. Agnese Germino / Mr. Angelo Nicoletti AUSTRIA: Verein Grazer Modellschule contact: Ms. Andrea Winkler FGM-AMOR Forschungsgesellschaft Mobilität – Austrian Mobility Research contact: Mr. Karl Reiter / Mr. Robert Pressl / Ms. Susanne Wrighton ROMANIA City Hall of Oradea contact: Ms. Ioana Popa / Ms. Oana Sabau DENMARK Energy Agency in Aarhus contact: Ms. Lene Rasmussen/ Mr. Jakob Worm

14. Partners and contacts HUNGARY Szechenyi Istvan University Győr contact: Ms. Emese Mako / Mr. Peter Toth BULGARIA Energy Agency of Plovdiv contact: Ms. Bogdana Bogdanova NETHERLANDS NS Nederlandse Spörwegen contact: Mr. Mark van Hagen / Ms. Vera Aaldering SLOVAKIA City of Martin contact: Mr. Milan Nemcek / Ms. Aneta Rusnakova/Ms. Denisa Valaskova LITHUANIA Vilnius Health City Bureau contact: Ms. Akvile Vosyliene / Ms. Rita Baskiene PORTUGAL BUS STOP– Consultores Criativos, LDA contact: Mr. Pedro Diego Vaz / Ms. Marta Gomes