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Girls Get IT: Empowering Young Women in Florida to Explore STEM Careers

Girls Get IT is a program aimed at educating and empowering young women in Florida to pursue careers in Science, Technology, Engineering, and Math (STEM). This initiative focuses on information technology (IT) careers and provides resources, mentorship, and opportunities for girls to participate in the Cisco Networking Academy Program. The program also tracks and increases the participation of females in pilot sites, builds a sustainable recruitment and retention model, and has received awards for its marketing campaign.

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Girls Get IT: Empowering Young Women in Florida to Explore STEM Careers

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  1. Update – March 2008

  2. Girls Get ITOur Vision - To Educate and Empower young women in the state of Florida to Explore careers in Science, Technology, Engineering and Math (STEM)

  3. Year 1 Goal: Educate young women on careers in Information Technology (IT) Impact:

  4. Year 2 Goal: Explore opportunities for girls to participate in the Cisco Networking Academy Program Impact:

  5. Year 3 Goal: Track the percentage of females in pilot sites and increase participation and competition (baseline data) Build a sustainable and scaleable model for recruitment and retention of females in IT Impact:

  6. Funding – anything else to add?

  7. Award winning Marketing campaign Created Media Campaign 3,000 Posters – distributed 3,000; distributed to x guidance counselors Toolkits - Developed x and delivered x Online Resources (E Newsletter) – 2,400 members subscribe Marketing Resources

  8. Partners - Academies Florida Community College in Jacksonville Miami Dade Public Schools Seminole Community College - NEW! Tallahassee Community College - NEW

  9. Activities to Date – Miami Dade Public schools November 19, 2007 – Miami Central Senior High School IT Women Event – 200 students November 30, 2007 – John A. Ferguson Senior High SchoolGirls Get IT – In House Luncheon with Role Models Impact: 27 females who attended have signed up for Web Design, CCNA (3) and Digital Design December 18, 2007 - Felix Varela Senior High School Girls Get IT - In House Luncheon with Roles Models February 20, 2008 - Mast AcademyEngineering SymposiumApril 25 2008 – Competition Event Summer 2008 – Robotics Symposium Youth Competition winners IMPACT?? % of females

  10. Activities to Date – FCCJ 10/06 Girls Get IT Kick off 40 students 4/07 Seven mentoring sessions 145 students 6/07 CIS Summer Camp 16 students 7/07 CIS Summer Camp 19 students 10/07 Girls GET IT Kickoff 79 students What impact?? - scanned questionnaires from Terri Staten Example: 250 girls attended.. 30% are interested in IT % Girls now interested in IT…. Cisco.. Other??

  11. What’s Next 2008 and Beyond?

  12. Partners – Exposure Cisco Systems, Inc. National Science Foundation – NGCP Florida Department of Education Florida Community Colleges and Universities Private Businesses (Apple, IBM, Raytheon) State and Federal Govt. (Space Florida, NASA, AWI) Chambers of Commerce CROP – College Reach Out Program FL Virtual High School Florida IT Board Florida Newspapers & Periodicals (e.g. Florida Trend Magazine)

  13. Current Metrics & Measures of Success • Grants Submitted (CY07 submitted 4 – NSF, Space Florida, FSU, FLDOE) • Grants Received – Leah.. Please fill in.. $$$ amount??? • Newspaper Coverage – Miami Herald, Tallahassee Democrat – this one did.. • Invitations to speak, write articles, present at state functions • New Franchises in Key Media Markets – 2 this year, 1 pending (Miami-Dade, Tampa, Brevard pending) • New Partners (business & community based organizations) • New Events – 4 by End of FY08 How did this impact the Academy Program? If not, we will delete

  14. Branding Produce a cool branded campaign to get girls’ attention, drive them to the Web site, get them hooked. Partner with school guidance counselors to promote the Web site and special GGIT initiatives through posters, brochures, other collateral. Won 3 ADDY Awards in March 08 for promo materials.

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