Content Marketing Best Practices

1. Content Marketing Best Practices Three traits that come to mind when we think of content marketing - engagement, high-impact, and well-suited to encouraging online content creation and distribution In fact, it's the next big marketing revolution! Successful content marketing has the potential to bring in a wave of new and salable content ideas. We live in a world where digital content marketing trends come and go, and the expectations of your target audience keep changing. When consumer needs emerged on a digital platform, content marketing proved to be a game-changer. And to keep up with the growing demand, smart marketers realize how important it is for it to always resonate with their target audience. But this does not always mean that everyone can do it right. Creating the perfect content marketing campaign is not impossible but it takes several attempts to get it right. With every other brand claiming its share of the vote, it's only natural to feel lost in the cacophony of great content. Although there is a different content asset that you may offer as a content marketing agency, here are 5 effective content marketing strategies from Deck 7 to help you break through the noise and get your message across - loud and clear. Context Power In 2014, Adidas revolutionized social media marketing with its FIFA World Cup #allin or nothing campaign, garnering nearly 6 million followers on its social channels and becoming the most traded brand in the World Cup. She created a six-episode live streaming series called The Dugout, which featured real-time interactive videos, featured questions and answers from the world-famous footballer and post-match summaries as well as hangouts on Google+. Their goal was simple, to be the brand. Most famous in the World Cup. She succeeded! What other brands can take away from learning Adidas is that communication with high-quality content and a strong story builds a strong and positive brand. You must know your brand value, research your target audience, and personalize it in an effort to humanize the brand to match your buyer persona. When done

2. right, branding story narration can put a whole new perspective on your content marketing strategy by allowing you to communicate with your audience genuinely. Although these content marketing efforts do question your brand awareness program, you also get the opportunity to come up with valuable content for your audience to leverage and reclaim. Customize content to achieve maximum conversion According to an article published by the Marketing Insider Group, nearly half of consumers will not interact with a brand that does not provide content that is tailored to their interests and needs. The key to building your brand awareness is designing and customizing content for the right person through the right channel at the right time. Instead of high-quality content, consider providing relevant content based on consumer data, searches, and purchase history while continuing to find a way to convey the concepts of thought leadership to your company. In an interview with Think with Google, Kelly Olmsted, Vice President of North American Brand Revitalization at Adidas, said, “It's really important for us to use data and digital space to understand what our customers are listening to, what they're looking for, and what inspire them. Data drives the stories we tell, when we tell them, and how they resonate with consumers. ” CONNECT WITH A CONTENT MARKETING SPECIALIST No wonder an e-commerce giant like Amazon is one of the highest earning companies today. With its interactive and data-driven approach to internet marketing, Amazon has evolved not only as a "go-to" e-commerce site but also as a powerful digital marketing and content platform. 2019 calls for more collaboration with brands It's like watching your favorite movie while eating popcorn and drinking soda. Obviously, it's pretty good on its own, but it's the combination that makes it so epic! Likewise, B2B marketers are starting to join forces in order to make a greater impact on consumers and increase growth. The year 2019 is full of competition,

3. with many brands now seen working together to create all kinds of content strategies, in an effort to give their fans a "new perspective and an immersive viewing experience". Not only that, the collaboration between brands also means that there is more space to distribute content production, cross-promotion, and product innovation alongside the in-house marketing activities that a content marketer usually undertakes. While creating collaborative content whether it's a blog post or even a visual content piece, look for brands that relate to your niche but aren't exactly your competitors. Working with a brand whose skills and knowledge complement your offerings will not only boost your global reach, it will also help expand your business. This will help you produce engaging, fun, but informative content. A great example to follow was the Red Bull and GoPro Project Stratus in 2014 that showed Felix Baumgartner's dive 24 miles from a space platform to Earth. Not only did he charm him and left his mark on viewers around the world, but he also educated them about future space exploration. Get influencers on board It was reported through fitness analysis and public data for HopperHQ that Selena Gomez is making around $ 550,000 for a single sponsored Instagram post. In a world dominated by social media stars, celebrities, bloggers, and YouTubers, it is not at all surprising that brands are turning to social media influencers for targeted promotion and exposure. This is because a person is more likely to rely on a stranger's judgment than actual branding claims. Besides, collaborating with influencers on social media gives you better communication with the audience in your marketing funnel than you would as a brand on your own. Searching for influencers on the Internet can be overwhelming due to its breadth, but it is possible to make your search more relevant and focused by using existing networks first. You can look at your followers, ask your coworkers, do a lot of research based on your requirements, and find content creators who share their followers. One way to reach the right audience is to hack various search engine technologies and paid advertising campaigns.

4. You don't have to spend a lot of money to create a more effective marketing campaign. The key is to search for people who are getting more likes, comments, and shares as well as are able to create quality content compared to influential celebrities whose posts may reach thousands of fans but not get any interaction. Ensure that your brand stands out and provides value to customers when dealing with the ideal influencers. Keep in mind that these people are contacted a lot, so you need to establish a connection and decide what is useful to them. And remember, transparency and credibility are the key to an authentic content marketing plan. Artificial intelligence will take you places From solving problems at lightning speed to handling massive amounts of online content, it might also be the miracle worker! The Internet is a hotspot of information and for your content marketing campaign to succeed, you need to make the most of machine learning and artificial intelligence. “We need to stop thinking of machines as a competition. Instead, we should see it as an opportunity to take our creativity to the next level,” says Ben Jones, Google's Global Creative Director. By analyzing user data and user intent, AI is helping marketing leaders around the world decipher the ever-changing dynamics of content marketing. It is used to artificially create content by companies like Yahoo, Fox, and Associated Press. Also, with the help of AI, social networks like Instagram, Facebook, Pinterest, Twitter, and Tumblr can analyze hundreds of variables to predict which posts a potential customer might like next. To better optimize your website, you can integrate chatbots to answer common questions as well as collect feedback from your customers and analyze it by the team. Some content marketing examples like these help you test what your audience responds to well.

5. It's either a hit or a miss Content is the core of your brand and your customer, and to be the best you must prioritize the essentials. In an age where interest is seen as the digital, social and mobile web currency, it is not only important to provide a relevant content experience but to be as diverse and original as possible by creating content that is.