Winning BIG Amidst Total Madness!

1. (The New & Incredibly Cool ) General MillsTom PetersWinning (BIG) Amidst Total Madness!02 May 2001

2. “There will be more confusion in the business world in the next decadethan in any decade in history. And the current pace of change will only accelerate.”Steve Case

3. <1000A.D.: paradigm shift: 1000s of years1000: 100 years for paradigm shift1800s: > prior 900 years1900s: 1st 20 years > 1800s2000: 10 years for paradigm shift21st century: 1000X tech change than 20th century (“the ‘Singularity,’ a merger between humans and computers that is so rapid and profound it represents a rupture in the fabric of human history”)Ray Kurzweil, talk april2001

4. “We are in abrawl with no rules.”Paul Allaire

5. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

6. Forces @ Work IThe Destruction Imperative!

7. Forget>“Learn”“The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.”Dee Hock

8. The [New] Ge WayDYB.com

9. Forbes100 from 1917 to 1987: 39 members of the Class of ’17 were alive in ’87; 18 are in ’87 F100; the 18 F100 “survivors” underperformed the market by 20%; just 2 (2%), GE & Kodak, outperformed the market from 1917 to 1987.S&P 500 from 1957 to 1997: 74 members of the Class of ’57 were alive in ’97; 12 (2.4%) of 500 outperformed the market from 1957 to 1997.Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

10. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

11. White Collar Revolution!

12. 80,000??

13. Brand InsideBrand Work: The Professional Service Firm Model & The WOW Project

14. So what will be the Basic Building Block of theNew Org?

15. Answer: PSF![Professional Service Firm]Department Headto …Managing Partner, HR [IS, etc.] Inc.

16. 11 September 2000

17. 09.11.2000: HP bids $18,000,000,000for PricewaterhouseCoopersConsulting business!(31K bods)

18. [“These days, building the best server isn’t enough. That’s the price of entry.”Ann Livermore, Hewlett Packard]

19. % Rev From Service:GE (80%) … IBM (80%) … HP … Sun????

20. Mystery Co.Turnkey.Collections.Flexible sourcing.Packaging.Merchandising.Promotion.Design.Systems & Site mgt.

21. The Raw Material … The WOWProject!

22. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

23. My GOAL: Radicalize Audiences!**Hint: These are Radical times!

24. Your Current Project?1. Another day’s work/Pays the rent.4. Of value.7. Pretty Damn Cool/Definitely subversive.10.WE AIM TO CHANGE THE WORLD.(Insane!/Insanely Great!/WOW!)

25. “Learn not to be careful!”Photographer Diane Arbus to her students (Careful = The sidelines, per Harriet Rubin in The Princessa)

26. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

27. Brand InsideBrand Talent: The Great War for Talent

28. “We have transitioned from an asset-based strategy to a talent-based strategy.”Jeff Skilling, COO, Enron

29. From “1, 2 or you’re out” [JW] to …“BestTalent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)

30. “Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.”Ed Michaels, War for Talent (05.17.00)

31. Message: Some people are better than other people. Some people are a helluva lot better than other people.

32. “Where do good new ideas come from? That’s simple! From differences. Creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures and disciplines.”Nicholas Negroponte

33. The Cracked Ones Let in the Light“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

34. “AS LEADERS, WOMEN RULE: New Studies find that female managers outshine their male counterparts in almost every measure”Title, Special Report, Business Week, 11.20.00

35. Women and new-economy management …

36. The New Economy …Shout goodbye to “command and control”!Shout goodbye to hierarchy!Shout goodbye to “knowing one’s place”!

37. Women’s Stuff =New Economy MatchImprov skillsRelationship-centricLess “rank consciousness”Self determinedTrust sensitive IntuitiveNatural “empowerment freaks” [less threatened by strong people]Intrinsic [motivation] > Extrinsic

38. “TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

39. “Investors are looking more and more for a relationship with their financial advisers. They want someone they can trust, someone who listens. In my experience, in general, women may be better at these relationship-building skills than are men.”Hardwick Simmons, CEO, Prudential Securities

40. “Boys are trained in a way that will make them irrelevant.”Phil Slater

41. MantraM3Talent = Brand

42. What’s your company’s … EVP?Employee Value Proposition, per Ed Michaels et al., The War for Talent

43. EVP = Challenge, professional growth, respect, satisfaction, opportunity, rewardSource: Ed Michaels et al., The War for Talent

44. It’s your fault!**Sam Culbert

45. Goal of the Year No. 1*: Find-Develop-Mentor ONE Extraordinary Person.*CEO, large financial advisory firm, April 2001

46. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

47. Forces @ Work IIThe Commodity Trap

48. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

49. What’s Special?“Customers will try ‘low cost providers’ because the Majors have not given them any clear reason not to.”Leading Insurance Industry Analyst (10-98)

50. “The ‘surplus society’ has a surplus of similar companies, employing similarpeople, with similar educational backgrounds, working in similar jobs, coming up with similarideas, producing similar things, with similarprices and similarquality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business