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Applied e-Skills: Electronic Business Skills and Qualifications in Commercial Service Occupations

EUROPEAN E-SKILLS CONFERENCE 2004. Applied e-Skills: Electronic Business Skills and Qualifications in Commercial Service Occupations. An International Comparison. Dr. Volker Rein BIBB Federal Institute for Vocational Education and Training Germany. Development of skill requirements .

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Applied e-Skills: Electronic Business Skills and Qualifications in Commercial Service Occupations

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  1. EUROPEAN E-SKILLS CONFERENCE 2004 Applied e-Skills: Electronic Business Skills and Qualifications in Commercial Service Occupations An International Comparison Dr. Volker Rein BIBB Federal Institute for Vocational Education and Training Germany

  2. Development of skill requirements • Cross sector and sector/job specific competencies • Prerequisites and patterns of training measures • Big Business and SME specific • Adaptation of qualification standards and certifications • General, vocational and/or academic qualifications EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations BIBB Research Focus

  3. EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations BIBB Research Sectors Countries · All Countries 2001 · Germany - IT - Commerce 2002/03 · Finland · Ireland 2002/03 · USA 2002/03 · Germany - Multimedia - Financial Services - Transportation - Logistic - Education

  4. EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations BIBB Research • Target groups • Big Companies • SME • Ed. institutions • Sector associations • Methods • Questionnaire • Interviews • Background research • Case studies

  5. Applied E-Skills in Commercial Service Occupations Working Activitiesin e-Business Skill Requirements Manager Commercial Service Assistant Project- Management Web Site Designer IT Specialist EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  6. EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations Education and Training Applied e-Skills in VET qualifications Complementary or Integrated in Cross-section and Core Competencies ?

  7. Specialized Business Skills Social Communicative Skills Methodological Skills Applied E-Skills in Commercial Service Occupations Skill Requirements Basic Commercial e-Business competence cluster EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  8. Applied E-Skills in Commercial Service Occupations Skill Requirements Basic Commercial e-Business competence cluster Specialized business skills • Business process orientation in networks • General and specialised ICT user skills • IT and media orientation knowledge • Assessment and controlling of eCRM- and eCM-Systems • Integrated marketing / PR skills • E-Consulting skills EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  9. Applied E-Skills in Commercial Service Occupations Skill Requirements Basic Commercial e-Business competence cluster Specialized business skills • E-Sale skills • Market and trend analyses on the internet • Net based Cost-benefits analysis • Understanding of legal and security net issues • Entre- and Intrapreneurship net skills EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  10. Applied E-Skills in Commercial Service Occupations Skill Requirements Methodological skills Basic Commercial e-Business competence cluster • ICT and Media application skills • Planning and control of network-based work processes • Operational multi-channel skills • Work and management skills in net-based projects • Netscouting and information processing skills • Workplace oriented and self directed net based learning skills EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  11. Applied E-Skills in Commercial Service Occupations Skill Requirements Social and communicative skills Basic Commercial e-Business competence cluster • General and specialised net communication skills • (Inter-)Cultural competence in e-environments • Foreign language net skills EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  12. Specialized Business Skills Social Communicative Skills Methodological Skills Applied E-Skills in Commercial Service Occupations Skill Requirements Basic Commercial e-Business competence cluster EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  13. Applied E-Skills in Commercial Service Occupations Skill Requirements Sector specific ·Processoriented ICT skills IT, Transportation and Logistics · Project based workIT, Multimedia, Transportation, Financial Services and Retail · Self directed operationsIT-Sector, Multimedia ·Cost-benefit-analysis of e-Business processesCommerce ·Social communicative skills(consulting, sales / marketing) Commerce, Multimedia, IT · Analytical skills Transportation, IT, Multimedia and Financial Services EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  14. Applied E-Skills in Commercial Service Occupations Skill Requirements Enterprise type specific SME · Cost-Benefits analysis (specialized business skills) · External communication processes (Foreign language and intercultural skills) Big Companies · Internal communication processes (social communicative skills) ·E-Consulting (specialised business skills) EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  15. Applied E-Skills in Commercial Service Occupations Skill Requirements Process-, context- socialcommunicative competencies E- Requirements IT application competence IT Usability EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany

  16. · All Sectors - Workplace oriented blended learning concepts - Self organised and self directed training - Specialized business and ICT skills: Integrated training on the job - Social communicative competence: Rising training demand · Commerce Sector - Preference for external VET measures · IT-Sector - Social communicative competence: Preference for internal training measures EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations Education and TrainingTrends

  17. EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations Education and TrainingTrends · SME - Lacking appropriate e-learning concepts (concerning costs and organisational structure) - Spezialized business skills: training on the job ·Big companies - Preference for social communicative skills training

  18. EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations VET Qualifications • Few E-Business specific VET certificates for • commercial service assistants • Predominantly integrated in modularised and class room based - Initial and continuing VET courses focussed on • applied technical Skills (Level 2) - Academic business study courses(Level 4 / 5) • integrated in process and project oriented business knowledge • Trend to educate basic applied e-Skills/ICT • knowledge on secondary level (Finland, USA)

  19. EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations VET Qualifications European Union • (Examples - certified / modularised) • E-Business Support in Co-operation (Leonardo, 2003) - Class room based concept for Managers and Trainers training supported by webbased platform - Continuing Training (SME - Focus) • European E-Commerce Assistant (Leonardo, 2003) - Background and applied profound e-skills business knowledge, - Continuing Training (focus on medium size enterprises)

  20. Junior Enterprise Network (2003) - Virtual Network and e-Learning platform for self organised training of e-Business and entrepreneurship competencies: Real business processes • E-Plan Spiel(2003) - Webbased business game / e-Learning platform:Simulated commercial decisionmaking EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations VET Qualifications • Germany • (Examples -certified / holistic)

  21. EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations VET Qualifications Germany Industrial Business Management Assistant (2002) (Nat.Training Regulation - Cross section comp. / holistic approach) • ICT skillsintegratively educated and trained • concerning business processes, operational procedures and workplaces • Process oriented application of e-skills in e-Commerce projects (final examination)

  22. Holistic business compet. vers. modularised approach? • Workplace Blend. Learning vers. class based supply? • Dynamic workplace requirements versus cert. quality? • Experience based qualifications vers. certified ext. training? • Cross section qualifications versus sector certificates? • Complementary to national training regulations? EUROPEAN E-SKILLS CONFERENCE 2004 Dr.Volker Rein, BIBB, Bonn, Germany Applied E-Skills in Commercial Service Occupations Perspectives Certified E-Business Qualifications Commercial Service Assistants

  23. EUROPEAN E-SKILLS CONFERENCE 2004 Applied e-Skills: Electronic Business Skills and Qualifications in Commercial Service Occupations An International Comparison Dr. Volker Rein BIBB Federal Institute for Vocational Education and Training Germany

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