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Proven Green: A New Strategy for the Greening of Companies

Proven Green: A New Strategy for the Greening of Companies. SRI in the Rockies Whistler, British Columbia October 27, 2008. Agenda. What we’ll cover: Green Seal Laureate Program’s purpose, benefits, requirements, roll-out, and funding needs

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Proven Green: A New Strategy for the Greening of Companies

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  1. Proven Green: A New Strategy for the Greening of Companies SRI in the Rockies Whistler, British Columbia October 27, 2008

  2. Agenda • What we’ll cover: • Green Seal Laureate Program’s purpose, benefits, requirements, roll-out, and funding needs • Role of SRI community in supporting Laureate Program • Presenters: • Arthur Weissman, Ph.D., Green Seal President/CEO • Linda Chipperfield, Green Seal VP Marketing • Stuart Valentine, Iowa Progressive Asset Management • But first, a few words (and pictures) about Green Seal….

  3. Our Background • Non-profit, 20 years old, premier ecolabel in United States • Over 40 environmental standards, over 3100 certified products and services • Work with State of California, NPS, County of Los Angeles, City of Chicago, World Bank, etc. • Referenced in I&I market; increasingly in consumer market

  4. Green Seal Laureate Program: Purpose and Benefits • Designed to drive greening of the consumer market • Engage consumer companies • Galvanize consumer interest in buying green • Accelerate certifications of products • Sustainable companies will benefit throughout entire business • Rewards overall corporate performance • Gain recognition for company and products

  5. Green Seal Laureate Program: Structure and Criteria • Recognition based on leadership in environmental performance • Focus on key product lines and operations • Use life-cycle evaluation re impact • Requires products to get certified or equivalent • Requires overall good corporate performance • Award at three levels

  6. Green Seal Laureate Program: Structure and Criteria • Requirements cover typical CSR, GRI criteria with life-cycle and product emphasis • include corporate governance, supply chain, operations, products • Sample requirements: • System to address most significant impacts • Restricted materials for first-tier suppliers • Company goal to reduce greenhouse gas emissions • Achieve certification of products

  7. Green Seal Laureate Program: Implementation and Marketing • Announcing official program roll-out today! • Starting with company pilots • Work with a half-dozen leading companies • Identifying, approaching candidates now • Help shape program and structure • Gathering stakeholder input on requirements • Major marketing and PR campaign being developed with selected agencies

  8. Green Seal Laureate Program: Funding Needs • Consumer purpose requires major marketing and public relations campaign • Estimate for campaign is $150,000 to $300,000 • Result: Consumer interest in Green Seal Laureate Program will drive company applications, certifications • Expect company marketing to supplement

  9. Green Seal Laureate Program: Role of SRI Community • Can invest in Laureate Program directly • Serves SRI needs • Promotes greener economy • Can promote Laureate Program through company contacts, boards, investments • Promote foundation support of Program

  10. Green Seal Laureate Program Laureate@greenseal.org www.greenseal.org Green Seal, Inc. 1001 Connecticut Ave NW, Ste. 827 Washington DC 20036 (202) 872-6400

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