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CIARÁN NORRIS MINDSHARE IRELAND

MAKING THE CASE FOR MOBILE. CIARÁN NORRIS MINDSHARE IRELAND. What do 10% of under 25s think it’s OK to do whilst having sex?. Which of these would 1/3 of people not sell for £1 million?. Source: Mobile Life Study, 2007. What would 16-24 year olds prefer to give up for a month?.

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CIARÁN NORRIS MINDSHARE IRELAND

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  1. MAKING THE CASE FOR MOBILE CIARÁN NORRIS MINDSHARE IRELAND

  2. What do 10% of under 25s think it’s OK to do whilst having sex?

  3. Which of these would 1/3 of people not sell for £1 million? Source: Mobile Life Study, 2007

  4. What would 16-24 year olds prefer to give up for a month? Source: Mobile Life Study, 2007

  5. Which would you rather lose? 40% Source: Mformation Research, 2009

  6. How do people feel without their mobile? “I feel as if I’m missing a limb”

  7. 62% 120%

  8. So?

  9. Plan CIARÁN NORRIS MINDSHARE IRELAND

  10. Search

  11. Localise

  12. Integrate

  13. App-vertise Source: Mindshare/Sponge It Mobile Research, Nov 2010

  14. Provide Utility

  15. KISS

  16. Exclusive research: @mindshareirl m-insights.blogspot.com YouTube.com/mindshareirl

  17. Exclusive research: @mindshareirl m-insights.blogspot.com YouTube.com/mindshareirl

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