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present at Net^2 the problem - start with GE

present at Net^2 the problem - start with GE ｧ  there blowing up our mountains, and there oughta be a law against it O the landscape - existing work, regional vs national, speaking tours about cwpa, regional campaigns, southwings vs bringing the mines to them O whats missing

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present at Net^2 the problem - start with GE

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  1. present at Net^2 • the problem - start with GE • ｧthere blowing up our mountains, and there oughta be a law against it • O the landscape - existing work, regional vs national, speaking tours about cwpa, regional campaigns, southwings vs bringing the mines to them • O whats missing • ｧonline organizing presence, not just info. • ｧneed to show the scale of mtr. • O partners • ｧcommunity organizations, most important! • �stories, validity, and online community • ｧMatt Gross - expert at online tools and drumbeat organizing • �don’t overwhelm (2 per month) • �be consistent (voices, enthusiasm) • �show growth/progress and slowly add new tools • �connect online supporters with real life events (week in Washington) • O web tools, added a little at a time for the drum beat (and our sanity) • ｧspread the word, track your impact - DIA email and web form tools, and the forwardtrack map • ｧmultimedia - videos, willie nelson singing bob Dylan, woody harrelson • ｧblogs - news, prayers • ｧnational memorial - google maps and wordpress blog, community content • ｧAMR layer in google earth - kml file creation • ｧwrite to congress - DIA tools • ｧmy connection - database, stories, google maps and earth • ｧAmericas most endangered mountains videos - youtube, video production, google maps, google earth • ｧbloggers challenge - technorati, forwardtrack map, database, online widget builders, flash • O initial launch • ｧblog ads, existing networks online and offline • ｧpush multimedia • O total project • ｧLOTS of activists and community groups • ｧ80k for initial launch (I'm not the money man) and years worth of work to follow • �advertising • �tech staff • �interns • �web consulting (graphics and building the site) • �outreach

  2. Maps, Mashups, and Organizing!the success ofiLoveMountains.org Benji BurrellTechnologist, Appalachian Voicesbenji@appvoices.org

  3. Beautiful Mountains 1

  4. They’re blowing up our mountains There’re oughta be a law against it! Beautiful Mountains 2 Slide 6 Slide 6

  5. Biodiversity

  6. MTR view 1

  7. Dragline

  8. MTR view 2

  9. Valley fill

  10. MTR Reclamation photo 1

  11. Jobs Slide 11

  12. Marsh Fork Elementary School

  13. Aerial view of Marsh Fork area

  14. My Connection - power plants Slide 7 Slide 7

  15. The Lay of the LandBefore iLoveMountains.org • “Spreading the word” was done piecemeal online, with earned media coverage, and face-to-face organizing by local and regional organizations. • The problem: • Hard to convey the scale of mining • National face-to-face organizing cost a lot • Missing an online organizing presence • National legislation needs a national network

  16. ILM home page

  17. VIDEO ILM intro PLAY iLoveMountains.org Intro Video

  18. Forward Track Map Track Your Impact Map

  19. Write To Congress Write To Congress Tools

  20. National Memorial

  21. Slide from GE layer

  22. My Connection 1

  23. My Connection 3

  24. VIDEO California Connections PLAY California Connections Movie

  25. People paid attention 1

  26. People paid attention 2

  27. AMEM Map America’s Most Endangered Mountains Map

  28. Bloggers Challenge Page Bloggers Challenge Page

  29. VIDEO AMEM PLAY Americas Most Endangered Mountain Huckleberry Ridge, KY

  30. Beautiful Mountains 1 Make the Ask Benji!

  31. “EVERY successful website has a good advertising plan!” Boil down your message with clear “asks” Make it easy for people to spread the word Use multimedia Organize people online and offline Meet people where they are

  32. Benji BurrellTechnologist, Appalachian Voices benji@appvoices.org 828-262-1500 www.AppalachianVoices.org www.iLoveMountains.org

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