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SO, WHAT EXACTLY IS MUMBAI?

SO, WHAT EXACTLY IS MUMBAI?. REALLY??!. ?!!. THE QUESTION LEAD US TO A NEW DESTINATION…. MUMBAIPEDIA . LOOKS BEYOND THE SUPERFICIAL CLICHED MUMBAI LOOKS AT IT THROUGH THE EYES OF A MUMBAIKAR CAPTURES THE NUANCES THE WORLD NEVER NOTICED BEFORE . MUMBAIPEDIA . 643 Likes. MUMBAIKARS

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SO, WHAT EXACTLY IS MUMBAI?

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  1. SO, WHAT EXACTLY IS MUMBAI?

  2. REALLY??! ?!!

  3. THE QUESTION LEAD US TO A NEW DESTINATION…

  4. MUMBAIPEDIA

  5. LOOKS BEYOND THE SUPERFICIAL CLICHED MUMBAI • LOOKS AT IT THROUGH THE EYES OF A MUMBAIKAR • CAPTURES THE NUANCES THE WORLD NEVER NOTICED BEFORE MUMBAIPEDIA

  6. 643 Likes MUMBAIKARS SHOW LOVE! 73 Followers A few interesting blog mentions

  7. MUMBAIPEDIA WHAT NEXT?

  8. MUMBAIPEDIA HOW CAN IT BE MORE THAN JUST A SERIES OF HOARDINGS?

  9. MUMBAIPEDIA HOW CAN WE TAKE IT TO THE NEXT LEVEL?

  10. MUMBAIPEDIA WE MUST TURN THESE HOARDINGS INTO A MOMENT OF TRUTH FOR OUR TG

  11. FIRSTLY, WHO ARE WE TALKING TO? MUMBAIPEDIA

  12. MUMBAIPEDIA • Mumbaikars on the move who don’t know their city inside out • Tourists who are clueless about what Mumbai is all about

  13. MUMBAIPEDIA SO WHAT’S THE ONE THING THAT IS COMMON TO BOTH?

  14. THE SMART PHONE • - 27 Million users in Urban India • - 9% of phone users in urban India. • 22 Million users access Social Networks on their smart phones • 16 Million access videos • Highest age group of smart phone users is 18-24 MUMBAIPEDIA

  15. MUMBAIPEDIA AND THE BIG ENGAGEMENT IDEA IS…

  16. THE MUMBAIPEDIA APP BOW WOW!!!

  17. THE A TO Z of EVERYTHING “OH SO MUMBAI” Put the A-Z of Mumbai on a Map THE MUMBAIPEDIA APP Learn the local Mumbaiyya Language Contribute to Mumbaipedia Savor the nuances of Mumbai

  18. The Mumbaipedia App is divided into 4 parts • MUMBAI LENS • MUMBAI COMPASS • MUMBAI LINGO • CONTESTS THE MUMBAIPEDIA APP

  19. The Mumbaipedia App is divided into 4 parts • MUMBAI LENS • Mumbai Lens captures the fun definitions included in the Mumbaipedia in the form of videos • Every letter, from A to Z has a series of videos • Starting with 26 videos, we can keep updating it as we go • Users can even contribute content which we can moderate, edit and put up on Mumbaipedia THE MUMBAIPEDIA APP

  20. 1,36,616 views @ Youtube

  21. 6,37,018 views @ Youtube

  22. FUNCTIONING OF THE MUMBAI LENS Initial content for the Mumbai Lens will be uploaded – 26 videos – One for each alphabet, will be shot and uploaded on the APP Once the APP is launched a user will be able to add their take on the word in the form of - Video, Audio, Picture For example – AndaBurji for which we have made the video, the user can later add their take on it Video’s will be uploaded by users to webserver, post moderation the approved edited videos will be hosted on YouTube channel.

  23. MUMBAI COMPASS • Mumbai Compass is a map that can help you track all the coolest things in Mumbai • It is segregated into 5 sections • FOOD • SHOPPING • SIGHTS • BOLLYWOOD • ENTERTAINMENT THE MUMBAIPEDIA APP

  24. MUMBAI COMPASS • When the user clicks on say, the Food tab, tags appear on the map of Mumbai • These tags will include food stalls and restaurants usually skipped by other sites • The user will also be able to tag his favorites • The same will extend to shopping where women can tag a great new shop they’ve discovered or for Bollywood where one can tag the homes of stars, Goregaon Film City, etc THE MUMBAIPEDIA APP

  25. FUNCTIONING OF THE MUMBAI COMPASS Mumbai Compass will be divided into 5 sections On each section – handpicked content will be uploaded – Food – 200 tags, Shopping – 100 tags, Sights – 50 tags , Entertainment – 50 tags, Bollywood – 50 tags Once the APP is launched a user will be able to add their tags – favorites also Tags be monitored - Integrate Four Square API , which will allow us to monitor and make changes in the tags created by users

  26. THE MUMBAIPEDIA APP • MUMBAI LINGO • 25 most used, most entertaining Mumbaiyya Lingo will be listed with a Voice sample • Really helpful to tourists who can communicate with the locals by just pressing a button

  27. STEP I • Create the App • Create 26+ Videos for the Mumbai Lens Section • Research & Tag our Favorite Places in Mumbai • Record Lingo THE MUMBAIPEDIA APP

  28. THE MUMBAIPEDIA APP • STEP 2 • POPULARISE THE APP

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