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A Bonanza in TV Sales Fades Away

A Bonanza in TV Sales Fades Away. Nathan Johnson & Aubrey Snyder. Summary of the Article. The Television Industry has enhanced the viewing experience through its advances in technology such as 3D television and internet connections.

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A Bonanza in TV Sales Fades Away

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  1. A Bonanza in TV Sales Fades Away Nathan Johnson & Aubrey Snyder

  2. Summary of the Article • The Television Industry has enhanced the viewing experience through its advances in technology such as 3D television and internet connections. • Sales growth for TVs have been decreasing over the last several years. • The lack of sales over the past 4 years caused prices of plasma TVs to go down by 51%. • The attitudes of the consumers, is that the technology isn’t worth the purchasing of a new TV.

  3. Attitude Toward New TV Technology • Consumers’ attitudes toward 3D TV is that no matter what is offered, it is still not the same as the movies theater experience. • Consumers don’t think the new technology is worth the price.

  4. Attitude Toward New TV Technology Continued… • Consumers frequently frustrated with the unresolved the network streaming problems.

  5. Relating to Class • Attitude: a lasting, general evaluation of people, objects, advertisements, or issues • Principle of cognitive consistency: • We value/seek harmony among thoughts, feelings, and behaviors • We will change components to make them consistent • Attitude Tracking: • Changes in different age groups • Scenarios about the future • Identification of change agents

  6. What do you think? • If price wasn’t an issue would you purchase a 3D TV over a HDTV? • Will 3D effect regular TV programming? • Do you think the TV will become the main object for using the internet?

  7. Sources • http://www.nytimes.com/2011/01/06/technology/06sets.html?_r=1&scp=1&sq=Tv%20sales&st=cse • http://www.youtube.com/watch?v=ueaw6XLTe98 • http://www.youtube.com/watch?v=2B38PVNV4Gk • http://www.youtube.com/watch?v=VuRPAzvlgRs • http://www.youtube.com/watch?v=0npsXjPpjqc • http://www.youtube.com/watch?v=W89g3FjeiZM&playnext=1&list=PLEC0E077639CEBA48samsung

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