1 / 22

6 Figure Fundraising: How to Start and Run Your First $100,000 Campaign

6 Figure Fundraising: How to Start and Run Your First $100,000 Campaign. Sandy Rees, CFRE. 6-Figure Campaign. Structured way to raise $100,000 or more for a specific purpose. How it feels…. The 80/20 Rule. Major Givers make up 20% of your donor base and provide 80% of your funding.

murphy-moore
Download Presentation

6 Figure Fundraising: How to Start and Run Your First $100,000 Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 6 Figure Fundraising:How to Start and Run Your First $100,000 Campaign Sandy Rees, CFRE

  2. 6-Figure Campaign Structured way to raise $100,000 or more for a specific purpose.

  3. How it feels…

  4. The 80/20 Rule Major Givers make up 20% of your donor base and provide 80% of your funding

  5. A Major Gift • Is defined by you ($500, $5,000, $50,000, etc.) • Is a “stop and think” kind of gift • Brings transformation for your organization • Is a joy for the Giver

  6. It’s NOT just about the money!

  7. Step 1 - Define the need • What are you raising money for? • How much will it cost? • When do you need it? • Are you ready to undertake this kind of fundraising campaign?

  8. Step 2 - Agree on the amount

  9. Step 3 - Develop the Case • Why would someone give? • Why your organization? • Why now? • Why this amount?

  10. Step 4 – Recruit Leadership Who can help you to guarantee the success of this campaign? Who is it that key donors can’t say “no” to?

  11. Step 5 – Develop the plan • Goal • Start/end dates • Reason for raising money • Leadership • Other notes

  12. Step 6 – Create the Gift Table

  13. Step 7 – Identify Prospects

  14. Step 8 - Cultivate

  15. Indecisive? • Video: Saturday tales of mere existence

  16. Cultivation plan Donor name: Betty Jo Smith Donor record number: 3345

  17. Step 9 – Ask for the Gift

  18. Step 10 – Thank the Donor

  19. Step 11 – Follow Up • Keep the donor posted about the project • Share success stories • Take them on a tour if possible

  20. Celebrate! • Celebrate the success! • Let your donors know • Let the community know

  21. Stay Connected! Sandy Rees, CFRE www.GetFullyFunded.com Sandy@GetFullyFunded.com 865-657-9915

More Related