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Year-end Fundraising Campaign

Year-end Fundraising Campaign. YTD Contributed Income Metrics. Overall Contributed income: FY14: $1,033,866 FY13: $947,101 # of $500 and above gifts: FY14: 156 FY13: 147. Year-end Fundraising Campaign Key Components. State of the Everglades Report Holiday Website and Online Push

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Year-end Fundraising Campaign

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  1. Year-end Fundraising Campaign

  2. YTD Contributed Income Metrics • Overall Contributed income: • FY14: $1,033,866 • FY13: $947,101 • # of $500 and above gifts: • FY14: 156 • FY13: 147

  3. Year-end Fundraising CampaignKey Components • State of the Everglades Report • Holiday Website and Online Push • Naturalist/Annual Report • Corkscrew Update • Statewide Direct Mail Campaign • Various Center/Program Direct Mail Campaigns

  4. Highlights & Feedback • What worked? • What are opportunities for improvement? • What should we do differently this spring?

  5. State of the Everglades Report • FY13: $19,570 from 41 donors(includes major gift of $10K) • FY14: $8,775 from 39 donors

  6. Winter Naturalist • FY14: $7,135 from 49 donors • FY13: $2,634 from 41 donors

  7. Corkscrew Update – Friends Program • FY14: $34,700 from 158 donors (includes major gifts of $10K and $5K) • FY13: $13,975 from 138 donors

  8. Holiday Appeal • FY14: $5,225 from 71 donors (does not include online responses) • FY13: $7,040 from 113 donors

  9. Holiday Appeal

  10. Audubon Boots On Website HOLIDAY version

  11. End of Year Facebook/Social Media Post Posted throughout the month of December on Facebook/Twitter/Pinterest/Google+

  12. GivetoAudubonFlorida.orgOnline giving in Dec • FY14: 181 gifts/ $35,307 (does not include board giving) • FY13: 142 gifts/$13,708 • FY12: 108 gifts/$13,500

  13. Email 1- Dec. 9 Sent to 29,142 people 16.95% open rate 1.11% click rate

  14. Email 2 – Dec. 12 (variations sent multiple times) Sent to 29,375 people 15.77% open rate 1.52% click rate Email 3 – Dec. 19 Sent to 29,330 people 16.09% open rate 1.52% click rate Email 4 – Dec. 24 Sent to 29,259 people 13.33% open rate .64% click rate

  15. New Year’s Eve Email Sent to 29,198 people 12.22% open rate .32% click rate

  16. FY 14 and FY13 Winter Push Results

  17. Questions, Comments, Concerns • What worked? • What are opportunities for improvement? • What should we do differently this spring?

  18. Media Campaign Audubon/Pew Fins and FeathersReport

  19. Audubon/Pew Report 14 media hits, including 2 NPR/public radio stories that were syndicated throughout the state.

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