Social Commerce Site for Local Business - Build a Strong Online Presence

1. Find a local business that you know and develop a social commerce site for the business 991704 黃柏睿991710 何鎮佑991715 張育修991718 蔡永健 991742 林子鈞991748 林志豪991751 張景翔991755 李維哲 991757 胡立德991705 劉孝賢

2. (i) the local business current business problems Write out a complete plan on how you build up the social commerce site. 991710何鎮佑

3. Current Problems • Health concerns • Prospective customers • Population floating

4. Health concerns • Recently News: Taiwan poison continuous fermentation of starch event, how many toxic starch into the market? • How can the customers know that the materials are safety or not ? Reference: http://www.newshome.us/news-4527223-Taiwan-authorities-continue-to-simmer-poison-starch-thorough-investigation-of-the-source-of-the-event-supplier.html

5. prospective customers • Future Customer - A person who wants to become customer • How to discover the new customers ? Reference: http://jimsmarketingblog.com/2009/12/14/how-to-discover-what-your-prospective-customers-want/

6. Population floating • The store is located near Yuan-Ze University and the main consumer groups are the college students. During the summer or winter vacation , the students will go back to their hometown. According to this situation , the sales will decrease significant. Reference: http://en.wikipedia.org/wiki/Floating_population

7. PROBLEM SOLVING

8. Health concerns • Get certification for your Food Safety • Show the certification and the details of the source of raw materials Reference: http://www.afnor.org/en/certification/agr003#p17846

9. prospective customers • Listening to the marketplace • Look for feedback regarding how well known your ‘brand’ is among your prospective clients or customers. Reference: http://jimsmarketingblog.com/2009/12/14/how-to-discover- what-your-prospective-customers-want/ 991704黃柏睿

10. Population floating • Shorten opening time to reduce the man power and other operation expenses Reference: http://www.shs.edu.tw/works/essay/2007/03/2007033020112506.pdf

11. Advantages Although there are some problems, we are going to show some advantages ! • Innovation • Diversity Reference: http://www.bmgi.com/problem-solving/articles/top-ten-problems-faced-business

12. Innovation • Many companies are looking to create more innovative cultures, but most of them failed. • They create some very special items of food that you won’t see in other places. Reference: http://www.bmgi.com/problem-solving/articles/top-ten-problems-faced-business

13. Diversity • Many types of foods that you can order. Reference: http://www.bmgi.com/problem-solving/articles/top-ten-problems-faced-business

14. (ii) business objectives of this new IS/IT systems Write out a complete plan on how you build up the social commerce site.

15. Business objective of this new is it system • increase 20% stable consumers • earn more 15% profit

16. (iii) how you evaluate the possible solutions to the business problem Write out a complete plan on how you build up the social commerce site. 991718 蔡永健

17. Problem and Solutions • Lack of exposure • Use social media, such as Facebook • Set up a website • Many competitors • Do research • Knowing the latest news about the competitors

18. Running a Facebook Fan Page

19. Get Started • “A good website” Your Website is the hub of your business and should look awesome and show what you have to offer your customers. • “A clear business plan” How are you making money? This sounds obvious, but many people don’t have solid plan on marketing. • “An email marketing delivery service” Use more than one way to deliver message. • “An optimized Facebook Page” Your Facebook fan page should look clear and understandable. Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

20. Reference: http://www.xn--devz98gobdisaf81a.tw/product/

21. 4 Steps to Implement a Facebook Marketing Strategy Step 1 – Set Goals • “Increase overall exposure and awareness” Set an attainable likes target. • “Create a loyal, engaged community”Make sure your costumer would choose you again next time but not the competitors. • “Establish authority and showcase your knowledge”Facebook is a perfect place to show your great work. • “Get sales” Create promotions on Facebook. Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

22. Reference: https://www.facebook.com/photo.php?fbid=410335625707360&set=a.126103784130547.27627.111966315544294&type=1&theater

23. 4 Steps to Implement a Facebook Marketing Strategy(cont’d) Step 2 – Research • “Research your competition and watch what is working for them” • “Understand the latest techniques” Make sure you know the latest techniques on Facebook that are effective. Reference: http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139 https://www.facebook.com/AZhongCuiPiJiPai

24. Running a Facebook Fan Page(continued) 991705 劉孝賢

25. 4 Steps to Implement a Facebook Marketing Strategy(cont’d) Step III – Design the Facebook Experience “Now that you have your goals set up, work backwards from those goals to determine how you will achieve them.” • <3-1>“Set Up an Editorial Calendar” “Having a plan in place for what you will post each week will help you streamline your activity because you can schedule some of the posts, look for good content and be more regular with your posting.” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

26. “Set up an editorial calendar (for Facebook and ideally all social sites)” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

27. 4 Steps to Implement a Facebook Marketing Strategy(cont’d) • <3-2>“Set Up an Activity Calendar” “The other thing you want to do is plan your activity so you don’t get sucked into the black hole of Facebook by watching too many cat videos. ” “You can schedule your daily activity, weekly activity and monthly activity by using a simple Excel spreadsheet.” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

28. “Set up an activity calendar and limit your time on social sites.”“Take some time to map out your long-term activity and marketing plan,along with an estimate of your outcomes. That way, you know what techniques you need to be learning or putting in place beforehand.” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

29. 4 Steps to Implement a Facebook Marketing Strategy(cont’d) Step IV– Measure Your Progress • “Take time to look back at your progress on Facebook so you know if your marketing is working. ” • Understand how Facebook Insights work so you know which posts are working for you. ” • You can sort your posts by Engaged Users to see how many people are interacting with your content in some way (includes likes, shares, comments andlink clicks).” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

30. “Sort by Engaged Users to see which content is interesting to your community” Reference : http://www.socialmediaexaminer.com/4-ways-the-new-facebook-insights-can-grow-your-fans/

31. Reference : http://www.facebook.com/pages/%E9%98%BF%E6%96%8C%E9%B9%BD%E9%85%A5%E9%9B%9E/111966315544294?id=111966315544294&sk=likes

32. 991748 林志豪 Secret weapon – mobile app

33. Secret Weapon – Mobile App • We decide to design a app for our partner 阿斌鹹酥雞 • Functions of the app includes: • Online order – Customers can place order online with the app • Menu • Special Offer Information • Buy with other customers

34. Online Ordering • You can take an order by this app. Therefore, you don’t need to know the number and call them. What you need is just a phone and this app. By doing this, you can save time of lining and avoid going out alone in a dark night.

35. Menu • You can see all foodstuffs in the app, updates automatically.

36. Special Offer information • There are some special offers periodically. The app will download offers automatically, and notify users about the latest campaign. You can see all the special offers in it.

37. Buy with other customers • This is the killer function of the app. With this function, you can buy with other near by customers, no matter you know them or not. • This is extremely useful when you cannot meet the minimum delivery requirement (above NT$200).

38. Buy with other customers - instructions • Step1 • Choose food for your own. • Step2 • Invite your colleagues or friends, or the app can put you in a queue and wait until someone near by (within 200m) place the order. • Step3 • Set the information of the order. ex: the deadline(If you are in a queue, you can set the wait time), the address, phone number. • Step4 • Send orders and wait. Reference: http://jome888.pixnet.net/blog/post/94423460

39. Think of a method of how you can measure the effect of the social media on sales volume 991757 胡立德

40. Social is not a channel R2integrated’s CEO Matt Goddard said, “We’ve been preaching pretty much the same thing for four or five years, that social is not a channel — it’s more of a behavior.” Reference : http://www.inboundjournals.com/5-stats-about-how-social-media-influences-purchase-behaviour/

41. R2integratedAn integrated digital marketing agency Reference &Website: http://www.r2integrated.com/

42. Unignorable Stats About How Social Media Influences Purchase Behavior • 91% of people have gone into a store because of an online experience.  • 89% of consumers conduct their research using search engines. • 62% of consumers end up making a purchase in-store after researching it online.  • 72% of consumers trust online reviews as much as personal recommendations.  • 78% of consumers say that the posts made by companies on social media influence their purchases. Reference : http://socialmediatoday.com/rgbsocial/1532766/unignorable-stats-about-how-social-media-influences-purchase-behaviour

43. Common Social Media Metrics • Vanity metrics(虛榮指標) • Page views • unique visitors • registered members • email-newsletter open rates • number of Twitter followersor Facebook Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

44. Common Social Media Metrics (cont’d) • Vanity metrics look good but fail the "So what?" test. Before you tell your CEO you have a million Twitter followers, ask yourself, "So what?“ • A better metric is how many products you sell as a result of tweeting a link to your purchase path. Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

45. Common Social Media Metrics(cont’d) Example • At first, Sajnani used his Facebook and Twitter outlets for pushing sales of his services. But after two months, he noticed his readers didn’t click or share his content. He wasn’t gaining followers, and his sales were coming in at a snail’s pace. Reference : http://sproutsocial.com/insights/2013/04/social-media-sales-strategy/

46. Common Social Media Metrics(cont’d) Example • Frustrated, Sajnani shifted his social media focus to a “more soft sell approach,” building relationships and engaging readers through talking indirectly about his products and services. • The shift worked. Sajnani notes that as a result, “the reverse [of stagnant sales] is happening. I find that showing examples and telling stories is what people relate to the most, and now sales occur automatically over time.”  Reference : http://sproutsocial.com/insights/2013/04/social-media-sales-strategy/

47. Social media measurement standards • Dialogue rate • The biggest advantage of social networks is to built a set of real-time two-way communication platform. • A Dialogue rate=number of reactions. • Magnification • It mean the Enterprises can spend money to increased the exposure. • The social network was able to relatively low cost to get the same or better results. • magnification = number to be shared • Approval rate • According to approval rating, we can easily understand what the consumer likes and dislikes • Approval rate = number of agreements Reference : http://www.socialnetwork.tw/2012/03/社群網路測量準則/#.Ub6TDo0yRmf 991751 張景翔

48. Four of the most important metrics for business and store • Relevant revenue • Which refers to recurring sales in your core business. Don't count revenue from one-time or stagnant sources. • Sales volume • This can be a number like units sold or active subscriptions, something that shows whether or not enough people want to buy what you're selling. Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

49. Four of the most important metrics for business and store (cont’d) • Customer retention • Metrics like "new customers" can hide the fact that although you may attract 1,000 new users a month, you're losing 900, which means you're not going to scale. Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

50. Four of the most important metrics to business and store (cont’d) • Relevant growth • Too often, companies compound the stupidity of their choice of metrics by creating a metric tracking the growth of vanity metrics. • You should be looking for a traceable pattern in which the actions of your existing customers create new customers. Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html