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3. Develop a Business Plan. 3.1 Why a Business Plan is Important 3.2 What Goes into a Business Plan? 3.3 How to Create an Effective Business Plan. Ideas in Action. Turning an Idea into a Business (p.63). Passion for graffiti art turned into a business.
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3 Develop a Business Plan 3.1 Why a Business Plan is Important 3.2 What Goes into a Business Plan? 3.3 How to Create an Effective Business Plan
Ideas in Action Turning an Idea into a Business (p.63) • Passion for graffiti art turned into a business. • Prior to requesting financing from a bank, you should prepare the “five c’s.” • Character - are you honest and dependable? • Capacity - can you earn enough $ to pay back loans? • Capital - do you have enough $ on hand to pay bills? • Collateral - do you have values to back up your loans? • Conditions - do you have potential to continue earning $? Chapter 3
Lesson 3.1Why a Business Plan is Important Goals • Explain the purpose of writing a good business plan. • Describe the importance of a business plan. Chapter 3
The Business Plan • business plan • a written document that describes all the steps necessary for opening and operating a successful business • A business plan will: • describe your ideas to investors • serve as a guide for you as you start your business Chapter 3
Purposes of a Business Plan • A business plan: • explains the idea behind your business • how your product/service will be produced & sold • sets specific objectives and how you will achieve them • describes the experience of the people who will run the business Chapter 3
3.1 Purposes of a Business Plan • A business plan helps obtain finances: • Convinces investors that your business idea is solid • Products must be newer, better, or less expensive then those previously available • Showing how you will retain customers • Short-, Medium-, & Long-terms sales projections should show profitability • Background & Experience must convince investors that you are capable for running the business. Chapter 3
What are the three main purposes of a business plan? Chapter 3
Importance of a Business Plan • A business plan: • makes you think about all aspects of your business • may help you secure financing • helps you communicate your ideas to others • can serve as a tool for managing your business Chapter 3
Why is a business plan important to an entrepreneur? Chapter 3
Lesson 3.2What Goes into a Business Plan? Goals • List and describe the basic elements of a business plan. • Describe how to pull a business plan together. Chapter 3
Basic Elements of a Business Plan • The three basic components of a business plan are: • introductory materials • the main body • the appendix • All business plans will differ but should contain the same basic information. Chapter 3
Business Plan Layout • Intro Elements • Title Page • Table of Contents • Cover Letter • Statement of Purpose • Executive Summary • Body Elements • Introduction • Marketing • Finances • Operations • Concluding Statements • Appendix Chapter 3
5 Elements of the Main Body • The main body of a business plan contains the bulk of the information about the business idea including: • Introduction • Marketing • Financial Management • Operations • Concluding Statement Chapter 3
Main Body - Introduction • Introduction should contain following info: • A detailed description of business goals • short, medium, and long-term goals • Legal structure of business, including ownership • sole proprietor, partnership, or corporation • Your applicable skills and experience • paid, volunteer, and hobbies Chapter 3
Main Body - Introduction • The competitive advantages of your business • Performance • Quality • Reliability • Distribution • Price • Promotion • Public image or reputation Chapter 3
Main Body - Marketing • The marketing section of the business plan should describe: • Products/Services • Market • Industry • Location • Described on next slide Chapter 3
3.2 • Products/Services • Describe products/services • Explain how they differ from existing products • Highlight unique features • Explain the customer benefits • Market • Who is your market? • How large is the market? • How do you plan to enter the market? • How will you deal with competition? Chapter 3
3.2 • Industry • Growth potential • Economic trends • Technology impacts • Forecast for the industry growth • External factors that affect the business • High competitionor lack of suppliers • Location • Location to competition • Location to target market • Availability of parking & other shopping Chapter 3
3.2 Main Body – Financial Management • Helps determine your financial needs. • Consists of 3 elements • Identification of Risks • It is reassuring to lenders to know that you have proactively defined risks and that you have a plan for dealing with them. Chapter 3
3.2 Main Body – Financial Management • Financial Statements • pro forma financial statement: a financial statement based on projected revenues and expenses • Funding Request and Return on Investment • personal investment • loan based financing (borrowing) • plan for how the funding will be used • anticipated return on investment (ROI) Chapter 3
Operations • Daily Business Management • Staffing • hiring and personnel procedures • Facilities • buy or lease • Equipment • production and delivery equipment Chapter 3
Concluding Statement • Summarize goals and objectives. • Emphasize your commitment to the success of your business. Chapter 3
List the elements of the main body of a business plan and explain why each one is important. Chapter 3
Complete the Business Plan • Introductory elements • Title Page • cover letter • a letter that introduces and explains an accompanying document or set of documents • Table of Contents • Statement of Purpose • a brief explanation of why you are asking for a loan and what you plan to do with the money Chapter 3
Complete the Business Plan • Executive Summary • A short restatement of the report • An executive summary should: • compel the reader to continue reading • describe your business concept • include financial projections • identify physical needs • state the requested loan value Chapter 3
Complete the Business Plan • Appendix • includes supporting documents that provide additional information to support the body of the report • Put It All Together • The business plan should be: • neat • attractive • well-organized • inviting to read Chapter 3
Why should you include supporting documents in your business plan? Chapter 3
Lesson 3.3How to Create an Effective Business Plan Goals • Describe resources available for researching your business plan. • Name common mistakes to avoid in business planning. Chapter 3
Research the Business Plan • Convince readers you have a practical business idea by including information and data from objective resources and showing solid evidence. • Most entrepreneurs spend 50 to 100 hours developing their business plan. • Process requires: Patience, Research, Thought, Great Deal of Writing and Editing Chapter 3
3.3 Community, Government, & Professional Resources • Small Business Administration (SBA) • an independent government agency • helps Americans develop new businesses • Small Business Development Centers(SBDC) • a cooperative effort of the private sector, the educational community, and federal, state, and local governments • provides free, individualized help for business plan development for those who cannot afford private consultant Chapter 3
3.3 Community, Government, & Professional Resources • Service Corps of Retired Executives (SCORE) • retired executives provide free, confidential advice to entrepreneurs • either in person or over the Internet • both short-term and long-term assistance is available • Chamber of Commerce • provides information on local business trends Chapter 3
3.3 Community, Government, &Professional Resources • Trade Associations • organizations that are comprised of professionals in a specific industry • provide educational and networking opportunities • Professional Consultants • experts who will provide business assistance for a fee • Financial Institutions • Bankers and Accountants can provide information about loans and financial statements. Chapter 3
3.3 Print Resources • library (books on business development) • magazines (trade and small business) • government documents (publications) Online Resources • Provide information similar to library information • Industry specific websites • Websites targeted to entrepreneurs and small business owners Chapter 3
3.3 People Resources • Small Business Development Centers • One-on-One Assistance • Inexpensive workshops • SCORE’s Volunteer Executives • Free confidential advice • Professional Consultants • Confidential advice at a cost Chapter 3
What are some of the resources that are available to help you develop your business plan? Chapter 3
Mistakes in Business Planning • Avoid making the following mistakes: • Unrealistic financial projections • An undefined target market • Poor research • Ignored competition • Inconsistencies in the Business Plan Chapter 3
List some common mistakes that are made in business planning. Chapter 3