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10 Practical Tips for Using Twitter to Grow a Small Business

Learn practical tips for leveraging Twitter to grow your small business successfully. Get expert advice from Anita Campbell, Editor of Small Business Trends, on strategies, branding, engagement, and more.

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10 Practical Tips for Using Twitter to Grow a Small Business

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  1. Cool Twitter Conference Cleveland, August 7, 2009 10 Practical Tips for Using Twitter to Grow a Small Business Anita Campbell Editor, Small Business Trends http://smallbiztrends.com Twitter: @smallbiztrends

  2. How to Use These Tips The following are tips I’ve used or seen others use with success for business growth Not a hard and fast formula Not every tip fits every situation – not everything will be right for you My goal: trigger ideas for you

  3. Tip 1 Have a strategy – keep the end in mind when tweeting for biz Don’t become a Digital Sharecropper Always make Twitter and other social media secondary to your own properties

  4. Tip 2 Reinforce your brand Use your brand name or URL in your Twitter handle Complete your profile/bio Consider a Twitter landing page

  5. Tip 3 • Become a trusted source of on-point information • Stay on point 85% of the time • Sprinkle in personal info • Be findable by searchers – use relevant “keywords” in your tweet

  6. Tip 4 Drive traffic to your blog Trend: 5% of my blog traffic is from Twitter One example: 24,000 visits within 4 days from one Twitter article; 10% of traffic “stuck” with monthly uplift Be careful of Hootsuite or other tools that “frame” pages

  7. Tip 5 Be “retweetable” – every retweet is a brand building opportunity Trend right now is lots of retweeting (repeating) of tweets Make short enough for others to retweet without changing your words ~120 characters long

  8. Tip 6 Monitor for use of keywords Good way to find like-minded people to follow Gives you a reason to contact people, although requires a light touch Twitter Search and TwitterHawk help monitor

  9. Tip 7 Don’t forget to “Engage” Respond back to people – people respond to people Try to use complete thoughts in your response – promotes wider conversation – others jump in and converse

  10. Tip 8 Follow Back Generously Following is act of courtesy; actively builds “community” thru inclusiveness Makes it easy for people to DM you Most small biz don’t have big enough brand to command large follower ##s without going this extra step

  11. Tip 9 Hold or Participate in TweetChats A chat session using Twitter Community of like-minded people in Twitter Small biz using effectively: #SBBUZZ #DIYMKT #SMBIZ

  12. Tip 10 Use Tools for Efficiency TweetBeep Alerts Scheduled tweets: TweetLater & Adjix Be careful of automatic “add followers” software

  13. Bonus Tip Be Authentic! Distinguish yourself from the bots on Twitter Be YOU! There’s only one YOU

  14. What else would you like to know?

  15. Thank you! Anita Campbellhttp://smallbiztrends.comTwitter: @smallbiztrends

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