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Japanese and east asian business environment

http://wtfoto.net/fotografia/197/. Japanese and east asian business environment. Kuniko Sakuma Azusa Oda Saki Imai Natsumi Koyanagi Yuki Asakawa Miyako Tada. Our consultant c ompany is. World Co., Ltd . Apparel company.

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Japanese and east asian business environment

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  1. http://wtfoto.net/fotografia/197/ Japanese and east asianbusiness environment Kuniko Sakuma Azusa Oda Saki Imai NatsumiKoyanagi Yuki AsakawaMiyako Tada

  2. Our consultant company is... World Co., Ltd. Apparel company http://www.world.co.jp/auagirl

  3. About WORLD http://www.world.co.jp/ozoc/

  4. Company background 1959 1965 1975 1987 1988 2001 2007 JAPAN ・Established in KOBE as a wholesaler ・advanced into TOKYO ・developed retail business ・sales volume broke three hundred billion yen OVERSEAS ・advanced into Shanghai by joint venture (manufacturing and selling) ・Taiwan ・Korea

  5. Product

  6. Business in East Asia http://www.thegaptravelguide.com/destinations/list/category/north_east_asia

  7. Overseas business • History 1987: Started the first overseas business in Shanghai, China (a joint venture) 1988: Established World Taiwan Fashion Co., Ltd. 2001: Established World Korea Co., Ltd. 2002: Established World Fashion (China) Co., Ltd. in Beijing 2011: Established World Asia Management (Shanghai) Limited http://corp.world.co.jp/english/company/about/history.html

  8. http://corp.world.co.jp/english/business/overseas_venture.htmlhttp://corp.world.co.jp/english/business/overseas_venture.html

  9. Overseas business China: Retailing, wholesaling, production Taiwan: Retailing South Korea: Retailing Hong Kong: Retailing

  10. Overseas business • SPA • Brands • - same as in Japan • - only for foreign customers

  11. The Strategy in Japan http://www.australia.com/jp/explore/events/vic-melbourne-fashion-week.aspx

  12. Multi-brand Strategy --The most apparel makers develop one brand. --World deals with over 90 brands. --World succeeds to get wide variety of customers such as age, fashion styles, sex, and strata. http://bonitavalli.wordpress.com/2011/11/14/the-veniviici-interview/

  13. The merit of multi-brand strategy

  14. SPA Strategy --SPA(Speciality Store Retailer of Private Label ) --WORLD introduced SPA model in 1992, and expands this model, now. --SPA was introduced by Don Fisher, who is co-founder and CEO of GAP in 1987. --OZOC is for the first time SPA brand in WORLD. http://www.world.co.jp/search/brand/

  15. SPA can minimize waste of supply chain and loss! The structure of SPA strategy Mainly China SPA means to control these process by its own.

  16. http://feross.org/japan/ The brand value of MADE IN JAPAN --WORLD operates 9 their own factories around Japan. --Japanese products are famous for its delicate quality and superior quality of strong durability. --The most apparel makers entrust to Chinese factories because of low labor costs in these days. →Differentiationstrategy The unique point for WORLD.

  17. Price --This T-shirt …S$46.37

  18. Product Popularcolorin Singapore http://www.aw-research.com/2012/01/17

  19. World’s Brand Ex) Soup Ex) Grove http://www.world.co.jp/soup http://www.world.co.jp/grove/item

  20. Place • Singapore • A shopping mall in the Orchard Road ex. 313@somerset

  21. Promotion(for consumer) --facebook The percentage of users →７７％ --30～39 years old 77% http://www.kaigai-listing.com/news/singapore/000792.html

  22. Promotion(for media) --Fashion event Ex) at JRunway

  23. Production Location and Distribution Channel

  24. ProductionLocation→Japan --Singapore people prefer Japanese products and service. (data) --It can cut down the cost to entrust to other country by keeping up manufacturing its own way. --Keep the status quo. http://www.satokin.jp/made/

  25. 95% of Singaporean like Japanese products

  26. ProductionLocation→Japan --Singapore people prefer Japanese products and service. (data) --It can cut down the cost to entrust to other country by keeping up manufacturing its own way. --Keep the status quo. http://www.satokin.jp/made/

  27. http://us.fashionmag.com/news/Out-of-love-with-China-fashion-factory-moves-west,243182.htmlhttp://us.fashionmag.com/news/Out-of-love-with-China-fashion-factory-moves-west,243182.html http://www.phuket-ryoko.com/access/singapore.html Distribution Channel →Keepup SPA model ＋Transportation

  28. / Thank you for listening! / http://iseg.jp/2013/04/the_asian_ranking/

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