FM radio advertising rates in India

1. Radio Advertising - Understanding the Target Audience As the technology is taking different shades every day the number of radio listeners in also increasing gradually. The advertising on radio in India is also increasing tremendously day by day. Radio has an effective track record of grabbing the public attention by their attractive concepts in advertising. In radio advertising, the target audience is of prime importance and refers to the type of people you are trying to reach. It is imperative to understand the target audience so that your ads find them, grab their attention and fit their needs. The goal of advertising is to appeal to each aspect and sense of your target audience’s life. Here are some factors that determine your target audience. SOURCE - http://www.mymediakart.com/blog/radio-advertising-understanding-the-target-audience

2. 1. Age You may need to understand the age of your target audience when selecting a radio station to advertise on. For example, if you are trying to promote an electronic music and dance festival it may not be the best strategy to choose a radio station that plays classic rock and roll as the listeners’ average age would be higher than the desired target audience. You may need to identify and understand the average age of listeners for each radio station so that you can advertise on one that most closely matches the intended age of your target audience. 2. Time of Day When you advertise during certain times of day it could benefit your business depending upon the target audience you would like to reach out to. For instance, if you wish to reach office workers, then it is beneficial to have radio ad during peak driving times as that is the how people usually tune into the radio. This could be between 6:00 to 8:00 am and 5:00 to 7:00 pm. Young adults and teenagers typically love to tune into radio later at night while senior citizens listen to radio mostly during early morning hours. 3. Type of Music Station The type of music station you choose for your brand marketing is closely wound with age. If you are trying to advertise a product for elderly, placing an advertisement in the hip-hop channel may not be heard by the senior citizens. However, the choice of music station does not always revolve around the age. Perhaps your business targets people who listen to heavy metal music. They could be of any age group, but you need to ensure you advertise on a music channel that plays heavy metal. 4. Beware of Multiple Target Audiences Do not be tempted to appeal to a larger group of target audience than you initially intended. Most businesses have a mentality that more the number of people who listen to their radio ads it will be more beneficial for their business. But if your ad falls onto ears of people who are inherently not interested in your business it will be all for naught. You can focus all your advertising techniques on one specific target audience. You can focus on one radio station instead of playing it on multiple radio stations to get the most likely results. Conclusion It is crucial to understand your target audience if you are looking for favorable returns on investment. You can shop for FM radio advertising rates in India on the internet and find the best price. Your goal must be to have a specific target audience so that you can focus on one or two methods to advertise. SOURCE - http://www.mymediakart.com/blog/radio-advertising-understanding-the-target-audience