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Dykal. Holdings. Lorelee Friesen Kim Kotylak Kelly Volk Amanda Ziegler. Purpose of the Project. To determine the feasibility of a new chicken processing plant in Saskatchewan To determine demand for Halal poultry products in the Prairie Provinces. Overview of the Company.
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Dykal Holdings Lorelee Friesen Kim Kotylak Kelly Volk Amanda Ziegler
Purpose of the Project • To determine the feasibility of a new chicken processing plant in Saskatchewan • To determine demand for Halal poultry products in the Prairie Provinces
Overview of the Company • Chicken Processing Plant • Halal and non-Halal chicken • Frozen and fresh products • Selling throughout Western Canada
Mission Statement “Dykal Holdings, a Saskatchewan based company, will strive to meet the needs of all customers by providing competitive prices and a premium, value-added product while providing a pleasant working environment for all employees.”
Goals of the company • Short Term Objective – Achieve a 20% pre-tax profit on gross sales of $4.54 million in the first year of operations • Long Term Objective – Grow net sales to $9.39 million within the first ten years of operations
a. Receive Live Birds b. Hand Slaughter c. Stunning and Slaughter d. Scalding and Defeathering e. Head Puller/ Hock Cutter f. Evisceration g. Giblets h. Cooling i. Cutting i. Cutting j. Blast Tunnel k. Packing and Grading k. Packing and Grading l. Refrigeration m. Freezer n. Distribution n. Distribution Process Flow
Supplies • Raw Materials • Packaging • Supplier • Different packaging for Halal and non-Halal products
Limitations to Operation • Sufficient water supply • Adequate method of waste disposal • Water • Product Waste
Human Resources • Number of Employees • Training Programs • Safety, First Aid and CPR • Benefits • Job Descriptions and Criteria • Plant Manager • Secretary/Accountant • Maintenance • Plant Workers • HACCP and CFIA
CEO Plant Manager Hanger Cutter Gutters (3) Cropper (3) Offal Preparers (2) Shipper Packer Secretary Custodian Sanitizer (2) Maintenance HACCP Coordinator CFIA Inspector (1.5) Receiver (2) Killing Cutter (2) Accountant Office Staff Evisceration Packaging Kill Other Employee Flow Chart
Product Name Types Qualities Place Islamic Centres IGA Price Market Rate Payments Halal Credit Policy Promotion Stickers Sales pitches Magazines/news letters Trade shows Webpage Marketing Plan
Marketing Plan Con’t Advertising Budget
Marketing Plan Con’t SWOT
Market Plan Con’t • Market Analysis • Past Performances • Muslim population • Competition • Lilydale • Maple Leaf • Small Halal processors
Financial Plan • All prices, expenses and wages are gown by inflation of 2.5% per year. • A total of $2,219,111, at a rate of 7.2% will be amortized over a 25 year period. • The remaining $739,704 will be invested by the single equity holder.
Financial Plan Con’t • Capital Budget
Financial Plan Con’t Base Case Results
Financial Plan Con’t • 2,496,000kg’s will be processed in year 1. • By 2006, 4,121,000kg’s of product will be processed • Running at 25% capacity • The addition of more chickens per hour will further lower the cost to produce one kilogram of saleable meat.
Financial Plan Con’t • If any of the above Variables change by more then the specified amount all profits will be eliminated • Very risky project
Dykal Holdings • Feasible enterprise • Rural Development • 27% IRR • Sensitive to input costs and selling prices